Frequently Asked Questions (FAQ)

These are questions we hear a lot and you'll find the answers below. But if you have others, please don't hesitate to contact us. We're here to help. 

Getting Started

Consumer Good Cloud is a complete CRM custom built to create closer connections across the entire consumer goods value chain by transforming how brands collaborate with retail channel partners.

Now, fast moving consumer goods companies can turn every store into the perfect store by putting the right data in the hands of every rep in the field. AI, automation, and guided selling helps field reps speed up operational activities, so they can devote more time to building relationships and driving sales. With flawless retail execution, the in-store brand experience for consumers is elevated as shelves are always stocked, pricing and promotions match expectations, and marketing and merchandising are perfectly aligned.
Consumer Goods Cloud is for companies seeking to streamline sales planning and optimize retail execution with a truly integrated platform. Consumer Goods Cloud improves efficiency for field teams, boosts in-store productivity, increases audit accuracy with AI, and maximizes in-store sales with mobile order capture. That means from account and category managers to sales operations and field teams, everyone is better equipped to focus on growth and customer satisfaction.
Consumer Goods Cloud is built on the core Salesforce platform so you can leverage out-of-the box capabilities such as connecting objects and lookups. Your field reps can easily link store visits back to accounts, optimize retail executions, and create seamless B2B2C experiences. And, by automating many retail execution activities, you’ll free your team to focus on building meaningful relationships in retail channels.
Consumer Goods Cloud is built on the core Salesforce platform and runs using the Salesforce mobile CRM app for iOS and Android.
Consumer Goods Cloud is designed to help you get the right products in the right store at the right time, every time. It starts with putting the right data into the hands of every rep in the field. Streamline your KPI-driven visit planning and execution including asset inventory and promotion checks. Optimize processes with Retail Execution (part of Consumer Goods Cloud) including Einstein Vision for planogram checks — it uses AI to increase audit accuracy and productivity. Enable field reps to capture orders right from their mobile devices, so shelves are always perfectly stocked.
It depends on your business needs. All editions come with the data model, mobile app, sales capabilities, store visit planning, store visit execution, and Einstein Vision for Consumer Goods Cloud.

Merchandiser is suitable for organizations that need their team to deliver in stores and want to digitize operations for better execution.

Field Sales has all the capabilities of Merchandiser, plus it allows you to schedule visits using Salesforce Maps and capture orders on your mobile device.

Strategic Sales unlocks even more capabilities, like added sales resources for on-site teams and advanced features of Salesforce Maps that let you plan and optimize selling motions.
Consumer Goods Cloud was created to help you plan and execute the perfect store right out of the box. Depending on which edition you choose, you can start right away with smart visit planning, in-store and on shelf execution (including Einstein Vision for Consumer Goods), and mobile order capture. 
You don’t have to be a Salesforce expert to get up and running with Consumer Goods Cloud. We offer a number of helpful resources created specifically to help. We’ll work with you to build a complete solution that addresses all your business needs and ensure a level of scalability that promotes continuous innovation.

We understand that great technology alone is not enough to guarantee success. From Success Cloud to our diverse ecosystem of implementation partners, we have a team of people dedicated to your success.

Still have questions? Let’s talk.

We look forward to answering your questions and explaining all the exciting ways Consumer Goods Cloud can help your organization.