Consumer Goods Cloud

 

Trade Promotion Management

Drive revenue growth with improved trade promotion effectiveness.

Gain efficiency and visibility.

 

Streamline promotion planning.

Manage promotion plans, allocate trade funds, and optimize trade spend on one platform.

Manage funds and budgets.

Get clear visibility into trade budgets and checkbooks, including live rate and dynamic funding.
 

Simplify claims management.

Manage claims and deductions reconciliations while streamlining settlements.

Report in real time.

Understand the effectiveness of your trade spend to optimize your promotional ROI.
 
 

Trade Promotion Optimization builds more effective promotions with baseline and uplift predictions

 

Baseline Predictions

Einstein Discovery predicts baselines with intelligent analytics powered by historical actual performance. Embedded analytics dashboards in the customer business plan enables users to review and analyze the impact of different predictions on their overall account plans.

Uplift Predictions

Einstein provides predicted promotion uplifts which allows Key Account Managers to calculate the total impact of their promotion with more accuracy. Predicted uplift values can be calculated at the SKU, brand or category level within the promotion.
 
 

Consumer Goods Cloud for Trade Promotion Management Pricing

 

Consumer Goods Cloud for Trade Promotion Management

Improve trade promotion effectiveness.
Contact your account executive.
(Price based on market revenue and number of users.)

Trade Promotion Optimization

Build more effective promotions with baseline and uplift predictions.
Contact your account executive.
(Price based on a percentage of Trade Promotion Management.)
 
 

The Latest Resources for Consumer Goods

 

Blog

Find out why everything you know about trade promotion management is wrong.

 
 

Ready to learn more about Consumer Goods solutions?

Or call us at 1-800-664-9073.