Catch up on Data 360 at Dreamforce in just 10 minutes. Explore the latest innovations and see how trusted enterprise context powers better experiences
hereDiscover the latest from Data 360
Give every human and AI agent trusted enterprise context.
Having access to data isn’t enough. Data 360 turns your enterprise data into deep business context so your agents and teams truly understand your business, your customers, and the right outcomes to deliver.
Close the gap between data and action.
Data 360 understands, maps the meaning, history, and relationships of your data so your Agents can reason accurately.
Data 360
Autonomous intelligence
Do more than just store your data. Automatically surface patterns and embed predictive insights into your metadata, and generate hyper-personalized segmentation and consistent targeting across all Salesforce apps. Turn your customer profiles into a trusted context that powers confident decisions.
Customer Data Platform
Connected Customer Experiences
Know your customer at every touchpoint. Data 360 unifies customer interactions across sales, service, marketing, and web into one living profile. Your teams and AI agents immediately know the customer’s history, preferences, and recent activity, powering seamless, hyper-personalized journeys.
Agent Context Engine
Deep Business Understanding
Teach your AI how your business actually works. Data 360 takes your structured records and unstructured files—like PDFs, call logs, and wikis—and enriches them into structured context. This eliminates AI hallucinations, reduces model processing costs, and ensures AI agents execute tasks using your actual business rules.
Open Data Platform
Meet Data 360 Headless
Extend Data 360 trusted business context to any agent, app, or surface beyond Salesforce. Your teams move faster, your agents perform better, and your data stays trusted anywhere you work.
AI
Introducing Agentforce Coworker
Your autonomous AI teammate is ready from day one. It understands your business, takes action on your behalf, and is built headless-first to work everywhere you do.
Pricing
Scale your success with flexible, value-driven pricing.
Grow your data capabilities seamlessly alongside your business. With transparent, usage-based pricing options, you only pay for what you use, making it simple to maximize ROI and scale your infrastructure as your needs evolve.
Explore Data 360’s capabilities and features
Headless Data Platform
An open platform to connect all your data
Seamlessly integrate all your data with Salesforce, regardless of source. With Data 360, you can unify all your disconnected data without building expensive and difficult to manage data pipelines.
01
Zero Copy Integration
Accurate, governed and fully understood data across every system ensures your teams and agents make right-first-time decisions.
02
Structured & Unstructured Data
Connect directly to live data in Snowflake, Databricks, Google Cloud, and more without complex ETL or data duplication, powering insights with up-to-the-moment data.
03
200+ Connectors
Easily bring data in from Salesforce clouds, MuleSoft, databases, and popular third-party apps with a rich library of pre-built connectors.
04
Context Anywhere
Make your enriched business context securely available to any surface, custom app, or third-party AI harness across your ecosystem.
Agent Context Engine
Agent Context Engine (ACE)
Traditional data tools give AI access to raw files, but leave it guessing on context. The Agent Context Engine (ACE) continuously enriches structured database records and unstructured documents (PDFs, call logs, wikis) into structured business knowledge. The result? AI agents that understand your unique business logic and deliver higher quality, cost-efficient outcomes without hallucinations.
01
Unstructured Enrichment
Connect directly to live data in Snowflake, Databricks, Google Cloud, and more without complex ETL or data duplication, powering insights with up-to-the-moment data.
02
Trusted Grounding
Anchor Agentforce in verified business logic and real-time context to eliminate hallucinations and ensure accurate outcomes.
03
Cost Efficiency
Reduce latency and model processing costs by feeding LLMs only the exact, relevant context required for each prompt.
04
Persistent Agent Memory
Maintain session history and user activity across interactions so AI agents remember past tasks and operate with continuous context.
Customer Data Platform
Connected customer experiences powered by real-time profiles.
Data 360 unifies customer touchpoints into real-time profiles that power personalized journeys across every channel. By feeding these unified profiles directly into your AI workflows, both human agents and autonomous agents act with full customer history and intent.
01
Unified Profiles
Connect directly to live data in Snowflake, Databricks, Google Cloud, and more without complex ETL or data duplication, powering insights with up-to-the-moment data.
02
Personalized Journeys
Trigger automated, context-aware engagement across every channel based on real-time customer behavior and preferences.
03
Agent Ready
Equip human service reps and Agentforce with complete interaction history to resolve inquiries faster with full customer context.
04
Identity Resolution
Automatically match and resolve customer identities across devices, channels, and anonymous sessions into known, actionable profiles.
Trusted by Leading Organizations Worldwide
FedEx unlocks the power of unified customer data
Heathrow delivers first-class customer journeys powered by AI
Data 360 unites the Pacers Sports & Entertainment fanbase
UChicago scales care and access with Data 360
MIMIT Health builds patient-centered connections
Read the latest reports and research from top analyst firms
See why Forrester named Data 360 a Leader in CDPs for B2C
Data 360 is a Customer Data Platform Leader in industry analyst market evaluation.
Gartner® names Salesforce a Leader in Customer Data Platforms for the second year in a row
Learn why Gartner named Salesforce a Leader.
Join the Datablazer community
Join other passionate professionals to learn, connect, and innovate using data and AI across your enterprise. Grow your skills in a supportive community.
All your enterprise data ready for action, no moving required
Zero-Copy integrations in Data 360 connect directly to platforms like Snowflake and Databricks with no duplication and no delays. Use that data to power real-time customer profiles, trigger actions across apps, personalize every interaction, and drive smarter decisions at scale.
Use Zero-Copy to activate Snowflake data in Data 360.
Activate your Databricks Data via Zero-Copy Delta Sharing.
Connect Data 360 to your Google BigQuery warehouse via Zero-Copy.
Activate diverse data from AWS (S3, Redshift) via Zero-Copy in Data 360.
Get the most of our Data 360 with these resources.
Salesforce & Informatica: Combining enterprise data with trusted context to bring your AI to life.
Turn ideas into a business. Build, scale and monetize on an AI native foundation with Agentforce 360.
Agentic AI Depends on Unstructured Data
Go from Beginner to Advanced with the Data 360 Trailhead Journey
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Frequently Asked Questions
Salesforce Data 360 (formerly known as Data Cloud) is the real-time data engine that powers the entire Salesforce platform. It unifies fragmented data from every source — including external data lakes, websites, and legacy systems — into a single, trusted "Customer 360" profile. By providing a "Zero-Copy" architecture, it allows your teams to access and act on massive amounts of data instantly without the need for complex moving or duplicating. It serves as the essential data foundation for Agentforce , ensuring your AI agents and automated workflows always have the most accurate, up-to-date customer context.
Salesforce Data 360 is the official new name for what was previously called Data Cloud.
Data 360 is the new name for our comprehensive data platform, formerly known as Data Cloud. The pricing model remains a flexible, consumption-based approach centered around: 1) Consumption Credits, 2) Data Storage, and 3) Premium Add-ons. We have simplified our credit system to offer even more flexibility and transparency.
Your existing Data Cloud agreement and pricing will be honored through the end of your current term. Your solution is now referred to as Data 360, but you will retain all contracted capabilities. Please contact your Account Executive to discuss renewal and transition options under the new Data 360 packaging.
Data 360 allows you to unify all your data on Salesforce without building complex data pipelines, easily take action on all your data across every Salesforce Cloud, and enable trusted AI solutions powered by your data.
Data 360 allows you to ingest virtually any data source to activate data-driven decision making and a robust data strategy. Seamlessly connect your CRM apps, like Sales and Service Cloud, using Salesforce connectors. Leverage out-of-the-box connectors with common third-party sources, including Amazon S3 and Google Cloud Storage. Take advantage of our zero copy integrations to pull in data from your existing Data Lakes and Warehouses, like Snowflake and Data Bricks, without duplicating data. And for everything else you can connect using SDKs and APIs.
Unlike other data platforms that focus primarily on managing and organizing data, Data 360 was purpose-built to help companies take action on their data across everyday applications like Sales, Service, and Marketing Cloud. That's because Data 360 is natively integrated into the Salesforce metadata framework and enables all teams, not just IT, to move faster with data using low-code tools like Flow and Agentforce.
While Data 360 does offer data modeling capabilities, its primary focus is to serve as a tool for activating your data. The Salesforce data model is designed to help you easily integrate your data within the Salesforce metadata framework, turning data from any source into native objects and fields ready to use across all your Salesforce applications.
With all your data integrated into Data 360, you can start to automate tasks and make smarter decisions using all your company data. Sales teams can boost productivity and increase deal conversion rates by surfacing or building workflows with external data like purchase history or web engagement data. Service teams can improve customer satisfaction and reduce churn by giving agents access to external data like product engagement and device telemetry data.
Businesses leveraging Data 360 can efficiently uncover insights by using their own models or our low-code insights builder, enabling teams to quickly derive key metrics such as Propensity to Buy, Customer Lifetime Value, and Engagement Scores for each customer.
Data 360 pricing is consumption-based, meaning you pay only for the services you use.
Existing Salesforce customers can get started with Data 360 for free by visiting this page.
Existing Salesforce customers can access this guide to Getting Started with Data 360.