Text messages are short, quick, and very personal. Consumers who invite marketers into the walled garden of SMS do so much more selectively than any other channel. As a result, senders who fail to deliver relevant, useful text messages are quickly greeted with a “STOP” reply.
The SMS channel is particularly adept at delivering unobtrusive alert messaging. In fact, this is the one type of messaging that indexed high enough to be considered appropriate by a majority of consumers. That’s not to say, however, that you can simply assume that consumers who provide their mobile numbers want to receive text messages from you. You must be absolutely certain to get their express permission and follow all of the rules set by the carriers. Failure to do so could result in blacklisting that prevents you from sending any text messages to consumers.
What are the strengths of SMS marketing?
- Event interactions
- Event messaging
- In-store promotions
- Mobile marketing opt-ins
- Personal interaction
How can you connect with customers via SMS marketing solutions? Learn more about Mobile Studio, Marketing Cloud’s SMS solution.