Cover of the Salesforce State of Marketing report

See the top trends in data, AI, and more — from nearly 5,000 marketers worldwide.

The Essential Elements of Cross-Channel Marketing

Build lasting relationships that drive growth with Marketing Cloud.

Action all your data faster with unified profiles and analytics. Deploy smarter campaigns across the entire lifecycle with trusted AI. Personalize content and offers across every customer touchpoint.

This Clever Cross-Channel Campaign Doesn't Directly Name the Brand
Astro standing with outstretched hands in front of the Marketing Cloud newsletter.

Stay up to date on all things marketing.

Sign up for our monthly marketing newsletter to get the latest research, industry insights, and product news delivered straight to your inbox.

Here Are 4 Ways You Can Personalize Cross-Channel Marketing

Cross-channel Marketing FAQs

Cross-channel marketing is a strategy that delivers messages across various marketing channels.

It doesn’t — they’re two names for the same approach. In some contexts marketers may use “cross-channel” to differentiate a more coordinated or cohesive version of “normal” multi-channel, but in others the terms are interchangeable.

It enhances customer experience, increases engagement, drives conversions, and provides a more holistic view of customer interactions across the entire journey.

Benefits include improved customer retention, higher customer lifetime value, better data insights, optimized marketing spend, and stronger brand loyalty due to consistent messaging.

Technologies include Customer Data Platforms (CDPs), marketing automation platforms, CRM systems, and analytics tools that can track and integrate data from various channels.

By understanding customer behavior across all touchpoints, marketers can deliver personalized messages and offers that are consistent and relevant, regardless of the channel the customer is using.