In 1978, the first mass-marketing email was sent. While it traversed the fledgling cyber-landscape of the proto-internet to reach approximately 400 ARPANET users, no one could have realized the significance of what had just been discovered. Nearly four decades later, email marketing is crowded with faceless special offers, limited-time deals, and impersonal to-whom-it-may-concern advertisements. With this proliferation of email marketing comes a choice. Customers choose now, by various methods, whether to welcome the marketer onto their screens, and whether or not they’re going to interact with the message.
We all filter email, and you can expect your clients to do the same. After all, a staggering amount of data surrounds us on our screens, in our pockets, and in the Wi-Fi airwaves, and often, the only way to make sense of it is to reduce it. For a message to stay out of the trash folder and actually reach potential clients, it needs to offer more than the same tired, generic, impersonal ad copy that has been in use for so long. To this end, the most successful marketers are taking advantage of CRM marketing.