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How to Revitalize Your Lead Management System
Secure buy-in for sales and marketing alignment from all relevant parties
Utilize marketing automation strategically for the biggest impact
Scrutinize your buyer profiles with a fine-tooth comb
Scour multiple sources to find high-quality leads
Develop a rubric to assess the quality of your leads
Gather as much data as possible near the top of the funnel
Analyze, organize, and leverage your data in innovative ways
Keep generating value-added content throughout the funnel
Ensure that executing the customer experience is a priority for everyone
Create an integrated performance management process
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