As you select the best tool for your business to implement SMS marketing, keep a few questions in mind:
What functions does the tool offer?
What can the software do? Does it allow you to set a schedule for a series of texts? Does it provide analytics for you to track and understand how customers are responding? Does it provide a simple interface to manage the contacts you have gathered? When you boil everything down, can the tool handle everything you need it to?
How simple is it to integrate into your current system?
Your company has likely built up an infrastructure that keeps operations going smoothly. How easily does each new tool fit into that infrastructure? Will implementing the tool cause major disruption to your operations, or will there be little impact?
Once it’s installed, how easy is it to use?
How intuitive is the product? How easy will it be for current employees to pick up? What about for new employees who are hired later? How well does it integrate with your current systems? If you already have a database of contacts, how easily can you import that database into the new system?
People use their phones. People trust their phones. SMS marketing builds upon that relationship. By providing clients and potential clients with direct, personal marketing, while also giving them the freedom to opt in or out of participation, SMS ensures that those receiving your messages are interested. Despite this, SMS marketing often gets overlooked when businesses plan out their marketing strategies. Take advantage of this valuable marketing channel. With SMS marketing, your message gets to where it needs to be — in the hands of your clients.