Yes. By its very definition, marketing automation is easy to use. Drag-and-drop functionality can determine audiences and create relevant content quickly. You can schedule sends, one-off campaigns, and manage your subscriber base from one simple interface.
Set recurring tasks to automatically send and receive data from any source. Expand your single view of the customer beyond your CRM into web analytics or e-commerce data. Automatically A/B test your email campaigns, and determine the message that inspires the most engagement and conversion.
Define specific goals, and measure everything from CTRs, timing, channels, conversions, and beyond more easily than ever before. Evaluate your progress, and optimize as you go instantly — from one single interface, on any device.