Sales Extension App
United Rentals unleashes sales productivity with a custom app.
MyMaps App
One app translates business opportunity data into optimal sales routes for 1,800 sales reps.
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MyMaps gives 1,800 sales reps better visibility into their leads and territory.
The Business Challenge
As the world's largest equipment rental provider, United Rentals employs a huge sales team that is always on the go, scoping new projects and visiting customer sites. While salespeople had access to a wealth of information about upcoming construction projects and prospective customers, they were often bogged down by manual data entry and siloed information, leading to missed opportunities. The company needed a more efficient solution to improve the experience for salespeople and boost sales productivity.
The App Solution
The MyMaps app, built on the Salesforce Platform, harnesses the power of data and uses it to identify prospects and then create an optimal territory for each sales rep. This reduces the complexity of finding and tracking potential business opportunities and reduces duplicative sales efforts, ultimately improving reps' efficiency to drive sales for the business. Once a sales rep has determined which accounts and projects to visit in a given day, MyMaps provides the optimal route to get that work done.
“Salesforce can be everything and anything you want it to be. It’s a great way to centralize, manage, and align your data to core business processes, all on one platform.”
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