However, while SMAC technologies may be driving digital transformation, without the right strategy in place, implementing these technologies in an effective way may be impossible. Digital transformation is a complex process — one that requires a potentially complex roadmap to navigate. In short, organizations need a digital transformation framework.
Digital Transformation Requires Strategy and Adaptability.
A digital transformation framework gives organizations a process, with achievable goals, by which they will be able to make the transition into a digital business. Of course, just as every business is unique, no single digital transformation framework is going to be effective for every company. As such, rather than outlining a comprehensive strategy, this article will instead share suggestions on how to develop a comprehensive strategy.
Here are five important steps to creating a practical transformation strategy for any business:
A complete digital transformation takes time, but by focusing on the largest, most impactful processes first, organizations can see significant improvements earlier rather than later. Less impactful processes and systems can be targeted after the fact, once the most important factors have already been optimized.
Build the right workforce.
The data and connectivity made possible through Smack technologies is central to digital transformation. This means that in order to reach full digital potential, organizations need a workforce that demonstrates the ability to make the most of SMAC in all of its forms. This hints at a wider concern: Organizations need forward thinkers if they want an effective transformation. Hiring the right people is essential.
Focus everything on the customers.
Customers are the center of every business, and they should be the center of every business process. Organizations that are able to see the customer impact of every decision will be more likely to enjoy a transformation that leads to improved client experience. Finding and eliminating customer pain points, taking advantage of every digital channel, and building customer-centric applications that connect employees, partners, and products into client data means more informed processes, and happier clients overall.
Connect the digital dots.
The digital age is the age of connectivity, and in a digitally-enhanced organization, everything is connected. Seeing those connections, and perhaps more importantly, seeing where those connections are lacking, gives businesses a checklist by which to solve issues and potential issues before they become real problems. At the same time, by anticipating areas where clients will expect digitally enhanced service, businesses can provide more satisfying customer experiences.
Empower employees with data.
Customers are the center of any business, but it’s the employees that keep things running. When the right employees have access to the right data, businesses are more efficient and productive. SMAC technologies — particularly mobile and cloud technologies — can ensure that workforces are connected to the data they need to do their jobs well, and employee-facing applications can empower them with tools designed specifically to fill the responsibilities of their positions.
The Salesforce Platform Paves the Way.
Business applications are some of the most effective tools for incorporating, analyzing, and coordinating client data, which makes them absolutely vital for organizations embracing digital transformation. The best applications are those that are custom designed to meet the data needs of a specific business. Unfortunately, many organizations undergoing transformation simply don’t have the resources or the infrastructure to design and deploy their own custom apps. Or so they might think.
The Salesforce Platform is a cloud-based PaaS that offers businesses the power to quickly conceptualize, build, and employ custom applications. As a customer platform, the Salesforce Platform brings together the SMAC technologies, combined with database models, APIs, integration services, rapid visual development,and reporting and management services, and incorporates easy-to-use drag-and-drop app design tools, for users of all skill levels. Additionally, Salesforce Lightning Process Builder empowers organizations to automate essentially any difficult, complex, and repetitive tasks, for improved speed and accuracy across an entire organization, resulting in an average ROI of 478%.
The business world is in a state of transition. Customer expectations are changing, and new technologies are affecting the way organizations operate both internally and externally. Embrace that change. Optimize your organization’s digital transformation with custom applications from the Salesforce Platform. Sign up today for your free 30-day trial, and see how the right applications can transform your business.