The truth is that in this new age, businesses are discovering that traditional app development cycles are simply too lengthy to meet client demand. As such, many developers are turning toward a new methodology — rapid application development (RAD).
What is RAD?
RAD is an application development model that places heavy focus on speed, user strategy, and prototyping. With RAD, developers work directly with focus groups to understand user needs, repurpose existing software components to reduce build times, and delivers working prototypes early in the cycle, so that improvements can be made iteratively with each successive release. Essentially, RAD is designed to produce working applications much more quickly than would otherwise be possible, constantly improving those applications through direct user feedback.
This methodology sits in direct opposition to traditional ‘waterfall’ development strategies, where specific goals are established for each phase of development sequentially. And while waterfall approaches allow for greater managerial control, complete with firm deadlines and clear responsibilities, the end result is often a lengthy development period that sees certain applications becoming obsolete before they are ever even released. The average app development cycle lasts 18 weeks, more than enough time for formerly interested users to take their business elsewhere.
As an incremental model of application development, RAD is capable of significantly reducing cycle times, but the advantages of RAD extend even further. RAD promotes coordination between departments as every aspect of the app is developed concurrently rather than sequentially. Additionally, as apps are built and deployed, user feedback is collected for incorporation into future iterations. This allows for unprecedented adaptability, ensuring that applications remain current for far longer.
However, for many organizations, adopting a RAD model is easier said than done.
Traditional development tools often require in-depth coding knowledge, meaning that any and all development tasks become the sole responsibility of beleaguered IT departments. At the same time, applications built on waterfall development models often consist of components that are too specialized to the specific app to be repurposed elsewhere, making code reuse nearly impossible, and further slowing development cycles.
In order for developers to be able to release applications quickly, they need rapid application development tools that are just as adaptable as the RAD applications themselves.
They need the Customer 360 Platform.
Salesforce Improves Development Speed and Adaptability.
Salesforce, already the world-leader in enterprise CRM, has developed a PaaS solution for organizations interested in embracing a faster, more adaptable development framework. With the Customer 360 Platform, developers can build and release apps faster than ever before, and ensure that those apps remain relevant and up-to-date for far longer.
This is made possible thanks to rapid application development tools designed for users of all skill and education levels. By taking advantage of no- and low-code solutions — options that allow users to develop applications without an in-depth knowledge of coding languages — businesses can extend app development beyond their IT departments. Now, every department can collaborate together as they develop apps to meet business and client needs. This leads to significantly reduced development times. In fact, 63% of IT leaders believe that low-code options will positively impact the development cycle, enabling developers to deploy applications more quickly.