A graphic showing how Einstein Trust Layer creates content for CRM apps.

Einstein Trust Layer

The Einstein Trust Layer is a secure AI architecture, natively built into the Salesforce Platform. Designed for enterprise security standards, the Einstein Trust Layer allows teams to benefit from generative AI without compromising their customer data.

Everything starts with a prompt.

A template of a user prompt being generated into an Einstein AI repsonse.

Prompts power every generative output.

A prompt is a canvas to provide detailed context and instructions to Large Language Models. The Einstein Trust layer allows you to responsibly ground all of your prompts in customer data and mask that data when the prompt is shared with Large Language Models*. With our Zero Retention architecture, none of your data is stored outside of Salesforce.

*Coming soon

Seamless privacy and data controls.

Automatically shield sensitive data from external large language models.

Securely access relevant customer data to ground generative AI prompts for the best outputs.

A graphic showing how Einstein Trust Layer uses CRM data.

Add domain-specific knowledge and customer information to the prompt to give the model the context it needs to respond more accurately.

A template for Einstein generated content.

Mask the data used in your prompts to add an additional layer of protection.

A chat window with an example of a conversation with Einstein AI.
A graphic showing how Einstein Trust Layer uses CRM data.
A template for Einstein generated content.
A chat window with an example of a conversation with Einstein AI.

*Coming soon

Your data is not our product.

Your data is never stored outside of Salesforce.

Whether using our own Salesforce-hosted models or external models that are part of our Shared Trust Boundary, like OpenAI, no context is stored. The large language model forgets both the prompt and the output as soon as the output is processed.

Mitigate toxicity and harmful outputs.

Empower employees to prevent the sharing of inappropriate or harmful content by scanning and scoring every prompt and output for toxicity. Ensure no output is shared before a human accepts or rejects it and record every step as metadata in our audit trail, simplifying compliance at scale.*

*Coming soon

Get the most out of secure AI with trusted partners on AppExchange.

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Einstein Trust Layer FAQ

Secure AI is AI that protects your customer data without comprimising the quality of its outputs. Customer and company data are key to enriching and personalizing the results of AI models, but it's important to trust how that data is being used.

One of the top safety concerns of AI is data privacy and security, given that many customers don't trust companies with their data. Generative AI specifically also introduces new concerns around accuracy, toxicity, and bias of content that it generates.

Salesforce keeps its customers' data secure using the Einstein Trust Layer, which is built directly into the Platform. The Einstein Trust Layer includes a number of data security guardrails such as data masking, TLS in-flight encryption, and Zero Data Retention with Large Language Models.

Deploying trusted AI will empower you to reap the benefits of AI without compromising on your data security and privacy controls. The Einstein Trust Layer allows you achieve peace of mind when it comes to where your data is going and who has access to it, so that you can focus on achieving the best outcomes with AI.

How to design trusted generative AI

First, understand how AI can address your business needs and identify your use cases. Next, choose a partner that you can trust with a proven track record of delivering trusted AI solutions. Lastly, determine the regulatory and compliance requirements for your specific industry to inform your approach to your trusted AI journey.

*Coming soon