RESOURCE CENTER

How 3M used a single source of truth to better support its customers

Learn how sales and service teams use Customer 360 to bring back-office data to the front lines.

In just 48 hours, 3M transformed the way teams work, right when it mattered most. Hear how Customer 360 unites sales and customer service teams at 3M by creating a single source of truth — no easy task for a massive organization spanning healthcare, industrial, consumer, transportation, and nearly everything in between. So, even as people are more apart than ever, the company stays connected and continues to grow. Then, we’ll close with a special performance and conversation with Joy Oladokun.