Dreamforce is on-demand now. Stream 400+ sessions, free on Salesforce+.
Watch now
Salesforce for Travel, Transportation, and Hospitality
Become an Agentic Enterprise and reimagine the traveler journey
Unify traveler and shipment data, put AI agents to work, and act on real-time insights with the #1 Agentic CRM for travel, transportation, and hospitality. Rebook trips, personalize loyalty, and cut wait times.
See how travel, transportation, and hospitality leaders win in the agentic era
Salesforce helps travel, transportation, and hospitality companies accelerate growth
80
%*
resolved by AI agents
Finnair's AI agent Sisu resolves 80% of service chat questions.
90
%**
resolved, no handoff
Heathrow's agent Hallie resolves 90% of chats without a live transfer.
73
%***
case resolution
OpenTable's restaurant agent resolved 73% of cases within 3 weeks of launch.
The agentic platform behind every trip, stay, and shipment
Salesforce Portfolio
Discover the #1 Agentic CRM for travel, transportation, and hospitality. Personalize every trip, stay, and shipment with humans and AI agents.
Your path to becoming an Agentic Enterprise in travel, transportation, and hospitality starts here
Salesforce unites traveler and shipment data so travel, transportation, and hospitality teams can deploy AI agents that work autonomously at scale.
System of engagement
Where crews, dispatchers, and front-desk teams work as one, on Slack
Bring flight, freight, and hotel teams together with partners and AI agents in the flow of work.
System of insight
See demand shift across seats, rooms, and reroutes, with Tableau
Turn traveler data into intelligence so flight, freight, and hotel teams act with confidence.
System of agency
Settle claims, reroute freight, and recover service, with Agentforce
Agents don't just assist. They move travelers and freight autonomously, within your guardrails.
System of work
Connected service and marketing for modern travel, with Customer 360
Inflight care, disruption support, and personalized offers, all on one operational backbone.
System of context
Know every customer, before the journey begins, with Data 360
Connect booking, loyalty, and shipment data from PMS, GDS, and TMS into one profile.
Drive growth as an Agentic Enterprise across travel, transportation, and hospitality
Travel
Transform operations and personalize every trip with autonomous agents that book, resolve, and recover on their own, freeing your teams for the passenger.
Transportation and Logistics
Safeguard margins and keep freight moving with AI agents that handle exceptions end to end, surfacing the insight your teams act on.
Hospitality
Deliver the service guests remember, from pre-arrival to checkout, with humans and AI agents working as one on a single view of every guest.
Keep up with the latest travel, hospitality, and transportation trends, insights, and conversations
Webinar
Unlocking Customer Loyalty with Great Wolf Lodge
Webinar
How Werner Elevates Logistics with Salesforce
Webinar
Elevate Your Service Game: Insights from Estes and Salesforce
Article
Engine Cuts Agent Development from Months to 12 Days with Salesforce Headless 360
Ready to take the next step with the world’s #1 Agentic CRM for travel, transportation, and hospitality
Talk to an expert.
Tell us a bit more so the right person can reach out faster.
Stay up to date.
Get the latest research, industry insights, and product news delivered straight to your inbox.
Salesforce CRM for travel, transportation, and hospitality FAQ
Salesforce is the #1 Agentic CRM for travel, transportation, and hospitality. It unifies your data and puts AI agents to work alongside your teams across sales, service, and operations, so you can stay connected to every traveler and shipper, streamline processes, and grow.
Salesforce gives travel, transportation, and hospitality companies one unified view of every traveler, guest, and shipment. Your teams and AI agents work from the same trusted data to deliver proactive service, automate operations, and turn every interaction into growth.
Consider your specific business needs. Ask: Does it unify data across my existing systems? Can AI agents act securely within my rules? Can it be customized to my processes? Will it scale with my business? What do current customers say in reviews and testimonials?
With Salesforce, humans and AI agents work together to run operations at scale, resolve service issues around the clock, and personalize every trip, stay, and shipment, so your teams can focus on the moments that matter most.
Salesforce is consistently ranked the #1 Agentic CRM provider by a variety of organizations. Travel, transportation, and hospitality companies, from the largest enterprises to SMBs, run their business on our trusted platform and Agentforce to become agentic enterprises.
