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Agentforce 360 for Retail
Building your retail agentic enterprise starts here.
Accelerate your retail transformation with Agentforce 360 — the only unified platform combining retail-native apps, deep customer context, and governed AI agents to help you activate complete customer experiences across every retail touchpoint.
See how retailers deliver success with Agentforce for Retail.
Proven results from top brands.
10
%
boost in net promoter score*
Salesforce helps improve brand equity with agent-first service*
60
%
increase in online revenue*
Agentforce Service resolves 60% of all customer inquiries without any human intervention.
53
%
increase in conversion rate*
Agentforce Commerce helps turn more shoppers into buyers.
106
stores deployed with Modern POS in just 18 weeks*
A fast, scalable rollout—without disrupting day-to-day operations.
Source: *FY24 Customer Success Metrics
It starts with the #1 AI CRM for retail.
Product
Point of Sale
Create branded experiences with a POS that travels with your associates—empowering them to style, sell, and fulfill using the endless aisle.
Build the perfect retail solution with Salesforce.
Win New and Profitable Customers with Personalized Marketing
Integrate generative and predictive AI into every part of your marketing campaign lifecycle to deliver the right message, on the right channel, to the right person, at the moment they are ready to buy.
Simplify and Scale Omni-Channel Commerce
Scale commerce with confidence on the most complete platform for retailers. With AI, simplify everything from setting up digital storefronts to bringing ecommerce to emerging shopper touchpoints.
Elevate Connected and Consistent Service
Grow customer lifetime value, reduce costs, and maximize efficiency when you reimagine service with Service Cloud, from the contact center to the store.
Supercharge Your Store and HQ Employees
Empower your employees and store associates with a modern POS, digital tools, data and insights to help them be more efficient and better serve customers.
Strengthen and Optimize Partner Relationships
Modernize your B2B customer experience. Increase productivity with AI, automation, and collaboration tools that unlock speed and agility across sales teams, partners, and associates.
Transform your business with retail solutions made for your industry.
Fashion
Boost loyalty by connecting to your customers across the shopping journey.
Restaurants
Connect the guest experience across channels. Increase collaboration and engagement with franchisees and employees.
Grocery, Drug, and Convenience Stores
Transform engagement with shoppers, stores, and employees all from a single platform.
Mass Merchants and Department Stores
Optimize your stores and associates to help connect physical and digital shopping experiences.
See what's trending on a global scale with shopping forecasts and insights, powered by 1.5 billion global shoppers.
Run your retail media network from one connected platform.
Looking for higher margins? Salesforce for Retail Media is designed to help retailers grow advertising revenue, scale media operations and sales, and optimize campaign performance by activating first-party data.
Get the most out of your retail business with thousands of partner apps and experts.
Keep up with the latest retail trends, insights, and conversations.
Ready to take the next step with the #1 AI CRM for retail?
Watch a demo.
Learn how Salesforce grows revenue and relationships.
Talk to an expert.
Tell us a bit more so the right person can reach out faster.
Get shopping insights.
Discover insights and thought leadership for the retail industry.
Retail CRM FAQs
Our portfolio of products, built on the trusted Agentforce 360 Platform, helps you connect with customers in a whole new way. Now everyone — your retail customer service, marketing, sales, commerce, IT, point of sale associates, and data teams — can augment their work with connected data, trusted AI in retail, and the #1 AI CRM, purpose-built for retail.
Retailers have access to a unified engagement platform that provides a single source of truth across their entire partner ecosystem – retail marketing, commerce, service, IT, and store. You can now focus on driving costs down and loyalty up with Salesforce for retail CRM.
Boost loyalty with connected experiences across point of sale, retail ecommerce, marketing, and service delivered on the Agentforce 360 Platform. Empower employees and associates with digital tools and data to effectively serve shoppers at all touch points with our retail solutions.
Choose the retail solution that's right for you. Whether your goal is to win new & profitable customers, simplify & scale omnichannel commerce, elevate connected & consistent service, supercharge your store & HQ employees or strengthen & optimize partner relationships.
