Learn how the world’s #1 CRM solution helps you forge a path to success in your industry.

Healthcare
retail
     
     

    Banking

    Be the bank your customers love.

     
     

    Activate customer relationships.

    • Source, prioritize, and act on referrals directly from customers and lines of business.
    • Track, visualize, and contextualize key customer data on a single screen.
    • Drive the right activities in-branch and in the field with intelligent, actionable insights.

    Streamline digital lending.

    • Enhance loan officer productivity, generate pipeline, and improve lead conversion.
    • Reduce loan cycle times and provide self-service across any channel.
    • Scale business at speed: Grow talent and production while decreasing IT costs.

    Elevate digital experiences.

    • Connect digital channels to a CRM hub for 360-degree customer views across branches, online, and mobile.
    • Transform generic transactions into personalized 1-to-1 experiences, with real-time service and advice.
    • Get API-enabled connections to your CRM to rapidly transform and customize your digital banking services.
     

    Communications

    Be the provider that customers can't live without.

     
     

    Unify the Prospect Journey.

    • Create seamless conversations with prospects across every channel
    • Use intelligence to prioritize leads and next best actions to keep prospects engaged
    • Maximize ROI by optimizing for the tactics that convert insights into action

    Deliver Intelligent Customer Service.

    • Enable proactive communication with subscribers triggered by integrated network, device, and billing data
    • Drive service agent efficiency with AI-fueled next best actions to take
    • Increase customer satisfaction with effective self-service
     

    Consumer Goods

    Deliver customer engagement packaged with intelligent and personalized experiences.

     
     

    Optimize retail execution.

    • Meet market demand thanks to complete program visibility, including dynamic reporting, and real-time inventory updates
    • Arm every field rep with mobile capabilities that enable remote productivity even in disconnected environments 
    • Optimize the entire planning-through-execution process with data-fueled insights delivered by Einstein artificial intelligence (AI)

    Transform B2B commerce.

    • Create streamlined, intuitive, and customized ecommerce sites with flexible purchase, shipping, and self-service capabilities
    • Optimize your lifecycle marketing with tailored offers, relevant knowledge articles, superior support, and more
    • Increase customer lifetime value by offering channel partners access to data-rich insights that help shape joint business plans

    Connect the Consumer Experience.

    • Know and grow audiences when you serve up tailored messaging across email, SMS, social, push notifications, and more.



    • Create digital on-brand experiences that capture consumer activities, preferences, and buying intent.

    • Turn service opportunities into brand building experiences to build loyalty.

     

    Government

    Transform your organization with our government cloud.

     

    Modernize employee engagement.

    • Accelerate constituent appointment scheduling and unlock more potential
    • Leave manual task management and legacy IT systems behind
    • Count on meaningful feedback to understand how applicants really feel about their experiences
    • Empower every employee with our fast and easy solutions
     

    Healthcare

    Put patient satisfaction at the heart of every interaction.

     

    Personalize contact center experiences.

    • Ensure faster, more accurate resolution for every patient inquiry
    • Connect agents to all relevant patient information on a single screen
    • Increase efficiency with automated workflows and AI-powered recommendations

    Coordinate post-acute care.

    • Enable seamless collaboration between care teams and patients to reduce readmissions
    • Provide care coordinators with 360-degree patient information for more effective care plans
    • Empower patients and family members with digital tools that aid care plan adherence
     

    Scale member care management.

    • Gain a complete member view, from benefits and claims, to clinical events and wellness programs
    • Leverage analytics to gain deeper member insights and drive healthier outcomes
    • Deliver improved member experiences at reduced costs

    Personalize member engagement.

    • Create omni-channel communications tailored to member preferences and health needs to enhance engagement
    • Simplify self-service and provide members with easy access to their health information
    • Empower employees to deliver customized member experiences that improve satisfaction
     

    Insurance

    Deliver truly personalized service that policyholders demand.

     

    Transform Service Engagement

    • Empower service teams and boost productivity with integrations from leading insurance partners
    • Unify fragmented data from legacy systems to get 360-degree views of every policyholder
    • Instantly access pertinent policyholder information in real time, anytime, anywhere
     

    Life Sciences

    Discover new solutions for a new era of medicine.

     

    Mobilize intelligent sales

    • Speed up purchase cycles by integrating disparate sales systems and applications
    • Accelerate sales cycles by engaging prospects with the right message, at the right time 
    • Leverage built-in lead scoring, contact management tools, and intelligent next actions to close bigger deals, faster than ever

    Accelerate R&D Innovation

    • Connect disparate systems, trial teams, and patients across every phase of development
    • Share critical data on any device with secure, regulatory compliant apps
    • Recruit patients and lower attrition with personalized communications
     

    Manufacturing

    Manufacture a smarter kind of customer success.

     
     

    Accelerate channel management.

    • Ensure partners have the training to sell and service your products better
    • Grow revenue with intelligent automation that pinpoints the best sales leads
    • Enable partners to deliver smarter, faster service from phone to field

    Deliver intelligent field service.

    • Resolve product issues faster than ever with optimized job scheduling
    • Provide proactive support by triggering alerts based on device data
    • Increase first-time fix rate to lower your costs and drive more revenue
     

    Streamline parts distribution.

    • Easily create tailored online commerce experiences for each customer
    • Deliver transparent order fulfillment that enables easy tracking and reordering
    • Boost customer confidence with friction-free warranty and service

    Digitize lifecycle marketing.

    • Create digital profiles that turn unknown prospects into repeat customers
    • Enable channel partners to create and manage personalized campaigns
    • Use Marketing Analytics and AI-fueled insights to engage like never before
     

    Media

    Move from mass media to my media.

     

    Maximize Audience Engagement.

    • Enrich fan profiles to grow your audience
    • Nurture one-time viewers into your most loyal fans with personalized marketing journeys
    • Build communities of interest to give fans a forum to engage beyond the content

    Accelerate Media Sales.

    • Drive operational excellence by integrating complete CRM with other downstream processes
    • Equip media sales teams with mobile-first tools that allow real-time access to inventory and product bundle data
    • Get deep insight into buyers and advertisers to identify better targets and maximize yield
     

    Nonprofit

    The world’s #1 CRM solution, reimagined for nonprofits.

     

    See the Salesforce advantage for nonprofits.

    • Get a complete view of client, supporter, member, volunteer, and affiliate interactions.
    • Collaborate across all parties to make the case for more giving.
    • Leverage social media to keep costs in check and achieve goals fast.
    • Create internal and external communities that amplify your impact.
     

    Retail

    Connect to your shoppers in a whole new way.

     

    Personalize shopper marketing.

    • Know, personalize, and engage with shoppers across every channel
    • Drive long-term shopper loyalty powered by artificial intelligence
    • Manage journeys in real time and unify the entire shopper experience

    Deliver any channel service.

    • Enable service agents to focus on what really matters: building relationships
    • Engage shoppers with personalized service experiences, no matter the channel
    • Empower customers with intuitive self-service resources and communities
    • Maximize efficiency with a fully connected view of all of your service programs
     

    TRAVEL & HOSPITALITY

    See the Salesforce advantage for travel and hospitality.

     

    Transform customer experiences for a new age of travel.

    • Create personalized guest experiences at every touchpoint
    • Deliver tailored services across every channel and property
    • Connect guests to the right offer at the right time
    • Boost conversion and loyalty with integrated marketing

    Streamline transportation and logistics in today’s door-to-door economy.

    • Streamline communication across all parties
    • Increase transparency throughout the entire shipping journey
    • Automate all manual processes to increase efficiencies
    • Optimize your business based on routes, carriers, and fill rates
     

    Wealth Management

    Advisors, meet your new competitive advantage.

     

    Grow Client Relationships

    • Unlock a single view of the client with integrations from leading wealth management technology partners 
    • Deliver personalized advice at scale with intelligent client insights
    • Open a whole new world of opportunities with visual relationship maps 
    • Supercharge advisor productivity with integrated dashboards