A customer query and a recommended Einstein Alerts response for the query.

Communications Cloud

Communications Cloud, helps telecom organizations scale workforce capacity, lower cost-to-serve, and maximize lifetime customer value with applications, processes, data models, and AI agents pre-built for the telco industry. Unify disconnected BSS and OSS data to anticipate subscriber needs, automate complex quoting, and deploy autonomous agents with the #1 Agentic CRM for communications.

Leading communications providers build their Agentic Enterprise with Salesforce

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Salesforce TM Forum Catalyst Team wins at DTW Ignite 2026

Salesforce's TM Forum Catalyst Team was honored with the Best Moonshot Catalyst Award for Showcase and Storyline Excellence. This recognition highlights Salesforce’s commitment to bridging the gap between network operations and customer experiences with the #1 Agentic CRM for Communications.

Boost sales velocity and revenue

Deploy pre-built AI agents to automate complex B2B quote generation. Autonomously validate technical eligibility, run real-time pricing, and group enterprise sites to help sellers eliminate manual configuration.

Einstein generating a response to a prompt for a customer's billing information.

Streamline complex multi-site B2B transactions with high-performance batch pricing, bulk account configurations, and robust validation rules that process thousands of quote line items simultaneously without system timeouts.

A graph of likelihood of fallout versus order number, along with statistics on orders, pending tasks, and more.

Automate complex pricing matrix calculations and multi-play validation on the fly, ensuring that sales reps and self-service channels always submit completely accurate, provision-ready quotes.

An account snapshot with statistics on the total due and a graph with the balance dues over 25 months.
Einstein generating a response to a prompt for a customer's billing information.
A graph of likelihood of fallout versus order number, along with statistics on orders, pending tasks, and more.
An account snapshot with statistics on the total due and a graph with the balance dues over 25 months.

Maximize ARPU at every touchpoint

Autonomously analyze and resolve billing disputes by comparing historical and current invoice data, combined with contextual product and service information. Provide subscribers with instant clarity and eliminate the "bill shock" that drives churn.

Tag options for promotions, simple and complex offers and products, customer-facing service, resources, and more.

Lock in steady ARPU growth during contract renewals. Automatically trigger personalized renewal flows with built-in, rules-based pricing step-ups, indexation, or mid-term hardware upgrade offers.

A Get Started portal with information to fill out like account name, quote name, opportunity name, and price list name.

Turn routine support into revenue. When resolving billing disputes or coverage inquiries, automatically arm agents with pre-validated, value-packed bundles that resolve the customer's issue while growing their monthly spend.

A flow chart that showcases decisions at every step of the consumer lifecycle.
Tag options for promotions, simple and complex offers and products, customer-facing service, resources, and more.
A Get Started portal with information to fill out like account name, quote name, opportunity name, and price list name.
A flow chart that showcases decisions at every step of the consumer lifecycle.

Accelerate revenue realization

Send new purchases directly from the sales shopping cart to active network delivery. Automatically break down complex product or service bundles and route each service to the right department for quick activation.

A workflow structure with a drag and drop feature to add products to it.

Handle customer requests to move, add, change, or disconnect services without a hitch. Easily modify active customer plans or update pending orders mid-stream while automatically keeping original pricing and discounts accurate.

A portal which asks for additional properties details like contract term, order management behavior, and more.

Invoke inbound TM Forum Open APIs via Connect REST endpoints without needing a managed API gateway, accelerating deployments while keeping traffic localized to meet strict regional data residency rules.

A console with statistics on top accounts according to parameters like propensity to buy, attrition rate, and more.

Take the worry out of pricing and quoting with a CPQ engine that supports attribute-based pricing and complex contracts. Eligibility, qualification, availability rules, and context-sensitive pricing ensure products are correctly configured, compatible, and delivered at the right price for each customer. Our CPQ is certified by TM Forum for both SID and eTOM.

An online cart for businesses with a product in it, along with all the add-ons included in that product.
A workflow structure with a drag and drop feature to add products to it.
A portal which asks for additional properties details like contract term, order management behavior, and more.
A console with statistics on top accounts according to parameters like propensity to buy, attrition rate, and more.
An online cart for businesses with a product in it, along with all the add-ons included in that product.

Increase agent productivity and improve customer service

Equip technicians on-site with guided diagnostic tools directly on their mobile devices. OmniStudio flows guide crews through structured testing, fault isolation, and repair verification to consistently drive up first-time-fix rates.

A Canvas portal with opportunities and approved workflows displayed.

Turn service visits into revenue drivers. Empower field technicians to leverage conversational AI to easily present plan upgrades, check equipment eligibility, and generate customer quotes on the spot.

A Google map showcasing service availability checks around the locality.

Build and surface complex hierarchies within the console that are actionable and allow initiation of interactions or transactions in that context. Additionally users can understand Customer Location Hierarchy and Contact Roles and take advantage of the Graphical View of Location-to-Product Mappings.

A hierarchy of a client's employees, stakeholders, store sites, and billing accounts.

Design drag-and-drop, digital-first subscriber journeys like plan changes, authentication, and top-ups that integrate seamlessly into your front-end apps and portals without writing custom code.

A Canvas portal with opportunities and approved workflows displayed.
A Google map showcasing service availability checks around the locality.
A hierarchy of a client's employees, stakeholders, store sites, and billing accounts.

“By building our agentic enterprise on Salesforce, we have moved beyond simple efficiency to radical automation, saving $5.6 million in our first year alone. Agentforce is the engine reclaiming more than 300 hours of productivity for our teams every week, allowing us to pivot from managing manual complexity to focusing entirely on revenue-generating innovation.” — Ryan Asdourian, EVP & Chief Marketing & Strategy Officer, Lumen Technologies

Ryan Asdourian
VP & Chief Marketing & Strategy Officer , Lumen Technologies

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Communications Cloud FAQ

Communications Cloud, is the #1 Agentic CRM for Communications built on the Salesforce Platform. Communications Cloud is a purpose-built product for communications service providers (CSPs), delivering a complete digital BSS suite that’s catalog-driven from commerce to cash. Communications Cloud enables CSPs to quickly adapt to changing customer expectations and market shifts, make data-driven decisions, and improve operational efficiency across sales, customer care, marketing, retail, and the entire BSS/OSS stack.

You don't have to be a Salesforce expert to get up and running with Communications Cloud. We’ll work with you to build a complete solution that addresses all your business needs. Plus, we ensure a level of scalability that promotes continuous innovation.
We understand that great technology alone is not enough to guarantee success. With Salesforce’s proven customer success methodology and ecosystem, each and every communications customer has ISVs, systems integrators, Trailhead, and communities of industry peers sharing their knowledge to help you be successful.

In contrast to existing IT solutions, which were probably built by different vendors on different development platforms, Communications Cloud, is built by industry experts on the Salesforce Platform in conformance with industry standards. This helps our customers get live faster, integrate more easily with third-party applications, and take advantage of regular product updates and innovations. The product also offers a growing library of prebuilt applications, product models, standards-based integrations, and UX experiences that help accelerate time to value and reduce risk. With Communications Cloud, operators can quickly launch innovative services, deliver omni-channel experiences that are tailored to telco requirements, grow revenue, and increase business agility — resulting in a faster time to value.