Grow audiences and advertisers with trusted AI.

Salesforce for media and entertainment offers powerful digital media and advertising solutions that transform the way you connect with subscribers, viewers, fans, and advertisers. Seamlessly integrate all your customer and business data to create truly personal experiences. Sell smarter and boost business efficiencies with the power of trusted AI and the #1 CRM for media.

These media and entertainment leaders innovate faster with Salesforce.

  

Salesforce delivers tangible results for media and entertainment companies.

24 %
increase in sales revenue*
Maximize your advertising sales revenue with Salesforce.
26 %
increase in customer retention*
Reduce subscriber churn with Salesforce digital media and advertising solutions.
25 %
increase in customer engagement*
Salesforce helps turn casual consumers into passionate fans.

Revolutionize your media and entertainment sales with AI and automation.

Sell and service smarter with the power of purpose-built AI for media and entertainment. Optimize sales operations and service care with time-saving automations. Plan, execute, and measure advertising campaigns across every channel on a single platform.

Empower your advertising sellers with simplified account, opportunity, and partner management. Guide your sales teams with intelligent tools designed to grow revenue via direct, indirect, and programmatic channels.

A dashboard shows the top pipeline opportunities along with an Einstein score that ranks priorities.

Improve cross-channel media planning and simplify processes to shorten sales cycles with a unified platform. Get visibility into advertising inventory across all channels.

A view of a media plan shows the product portfolio, availability, pricing models, base rates, and total price.

Optimizing campaign performance is easier with the ability to harmonize disparate data sources and use the power of a trusted AI to give you real-time pacing updates and automated alerts.

A dashboard shows a campaign's timeline to launch. An alert indicates an ad campaign needs review.

Save time and increase accuracy with automated campaign reporting. Deliver valuable insights to your advertisers and keep them coming back. Share and collaborate around campaign data. Minimize revenue leakage with a unified analytics toolset that spans all channels and formats.

A campaign performance dashboard shows a graph of impressions, clicks, and CTR over time.
A dashboard shows the top pipeline opportunities along with an Einstein score that ranks priorities.
A view of a media plan shows the product portfolio, availability, pricing models, base rates, and total price.
A dashboard shows a campaign's timeline to launch. An alert indicates an ad campaign needs review.
A campaign performance dashboard shows a graph of impressions, clicks, and CTR over time.

Discover a platform for media automation and monetization.

Create robust media solutions when combining these products with Media Cloud.

Marketing Cloud

Get to know your audience through unified profiles. Personalize offers across any channel with AI. Build lasting relationships that drive business growth.

Data Cloud

Activate all your customer data across Salesforce applications. Empower teams to engage customers with relevant insights and contextual data in the flow of work.

Service Cloud

Transform how service teams deliver value at every touchpoint — including customer experience, engagement, processes, automation, and service operations.

MuleSoft

Connect any data, system, or AI model securely and automate tasks and processes wherever they run, including in legacy systems.

Media and Entertainment Industry Insights report

Discover the latest media and entertainment trends in the Industry Insights report.

Innovate with the #1 partner ecosystem across CRM + AI + Data + Trust for media and entertainment.

Get the most out of digital media and advertising solutions with thousands of partner and experts.

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Maximize ROI with the #1 Success Ecosystem.

From support, expert guidance, and resources to our partners on AppExchange, the Success Ecosystem is here to help you unlock the full power of your investment.

Learn new skills with free, guided learning on Trailhead.

Frequently Asked Questions

Salesforce for media and entertainment helps companies solve various industry challenges with the Customer 360 platform and powerful digital media and advertising solutions. With Customer 360, teams have access to shared customer data, built-in intelligence, and automation, which helps every team in the media and entertainment industry lower costs, increase productivity, and drive efficient growth.

Salesforce for media and entertainment offers a complete suite of digital media and advertising solutions. By helping companies sell faster, provide a world-class subscriber experience, increase fan engagement, and automate advertising management, Data + AI + CRM + Trust is truly a winning formula for media and entertainment success.

To start, think about your main challenges. Then get to know our digital media and entertainment solutions: Accelerate Advertising Sales, Grow Subscriber Relationships, Maximize Audience Engagement, Automate Media and Entertainment Processes, and Streamline Production and Automation. This will help guide you to right solution and how Salesforce Customer 360 can help.

Digital media advertising solutions refer to strategies and tools used to promote products, services, or brands through online channels. At Salesforce, we have various solutions directed to advertising. Salesforce for media and entertaiment helps companies to monetize those channels to potential advertisers with our Accelerate Advertising Sales solution.

If you have channels that can be monetized through advertising, you can grow revenue. Learn more on our Accelerate Advertising Sales solution page.

Digital media advertising solutions offer many benefits, including targeted outreach, cost-effectiveness, real-time analytics, and agility.