Ready to secure customers’ hearts — and carts? With our holiday shopping index and data from over 1.5 billion shoppers, you have everything you need to target customers, personalize retail experiences, and exceed your business goals. It’s the right data for the right retail strategy, right when you need it.
We predict a 4% year-over-year sales growth for November and December, totaling over $1.25 trillion.
This year we predict that retailers will have a 27% average discount rate, with the biggest discounts in makeup (40%), apparel (34%), and skincare (33%).
While we’re predicting a 38.5% growth in service chatbot usage, case interactions will actually decrease by 2.4% because of more efficient resolutions.
AI and LLMs have already changed the way we work, and now they’re changing how we shop too. This holiday season, we predict that $263B in global online sales and $1.6T in global in-store sales will be driven by shoppers discovering products through AI-powered recommendations.
In the current world of shrinking budgets and tightening margins, AI agents are ready to step in and give employees a big productivity boost without hitting the bottom line. That’s why, we predict that 35% of retailers will be using agentic AI to boost their workplace and employee productivity by the end of the holiday season.
While online shopping is everywhere, brick and mortar stores are still responsible for 83% of all retail sales, and that doesn’t seem to be going anywhere as Gen Z is coming of age. This holiday season, we predict that for every $1 that Gen Z spends online, they will spend $3 more in-store.
While supply chain issues have plagued retailers since 2020, this year there’s a new bit of uncertainty to deal with: tariffs. With so much uncertainty, retailers are cutting product discounts more than ever. That’s why we predict that shoppers will spend $64B on resold merchandise as they look to cut costs and reduce waste.
Since shoppers are tightening their discretionary spending, they’re looking for quality brands that are bringing high value products at a good price. And they’re sticking by brands that deliver them. This holiday season, we predict that loyal shoppers will spend 20% more this holiday compared to every new shopper acquired.
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Dive into the latest holiday forecast impacting retails and shoppers, powered by the Salesforce Shopping Index. Lead by Salesforce director of Consumer Insights, Caila Schwartz
