With so many new possibilities, it’s no surprise that customers recognize the value of in-store tech. What they might not be as conscious of is the value of online retail trends. Today’s retail clients don’t just access a store’s website. They create a unique, shifting customer journey across a variety of media. And delivering a consistent marketing message throughout that journey requires complex technology. It’s the goal of omni-channel marketing.
Whether clients research products across social media, product pages, or any other websites — using desktop, laptop, or mobile smart devices — omni-channel marketing ensures that a business’ branding and messaging stays consistent, and that customers are able to convert, regardless of the channel (or channels) they may be using.
The end result of this approach is that retail, both on- and offline, is improving. Consumers who use digital convert at a 20% higher rate than those who do not, and customers who use social media during the shopping journey are approximately four times as likely as nonusers to spend more on purchases. Of course, for businesses to take advantage of changes in retail market trends, they need to be able to rely on the right retail industry software solution.