“It takes a village to open a store,” said Jenni Doyle, Director of Information and Technical Services at Papa Murphy’s — the largest take-and-bake pizza chain in the United States. With more than 1,500 franchise locations nationwide, Papa Murphy’s differs from other fast food chains in that its stores offer fresh, hand-crafted pizzas ready for customers to bake at home. From technology partners to designers to project managers, launching a franchise requires a multitude of people working together, and there needs to be transparency across the entire process. “It’s really important that everybody stays in sync with where things are,” she said. The year 2014 was a big one for Papa Murphy’s: It surpassed the 1,400-location mark and it went public. To keep up with its unprecedented growth, Papa Murphy’s turned to Salesforce and Community Cloud to launch Pathway — an internal community that brings franchisees and their entire operations team together to coordinate every step of the store launch, from location scouting to opening day. It offers 360-degree visibility into the entire process, including task allocation and progress. But it wasn’t always such a seamless process. In the past, everyone tracked their tasks on individual spreadsheets. “When we looked at the process, we said, ‘This just isn’t scalable, and it just doesn’t pass our logic test,’” said Doyle. “You’re not going to have consistency if you have 17 groups using 17 different spreadsheets.” “Now, when we introduce new steps into the process, we no longer have to hunt down those 17 spreadsheets,” she said. “With just a few clicks or swipes, we can update one template, and everyone is aware of their new tasks.” Since all relevant documents are built into the Pathway community — including quick reference guides, FAQs, and task-related forms — the amount of email going back and forth is reduced even further.