Surf Air has been called “a disruptor of tomorrow” by Fast Company, and “the future of flying” by Forbes, but when it comes to winning customers over, this startup has reached the stratosphere. Launched in 2013 as the first ever all-you-can-fly airline, Surf Air’s members fly up and down the California coast with ease for one monthly subscription fee. “Time is the new commodity,” explained Justin Hart, vice president of member acquisition. Surf Air saves members time by cutting back on the pain associated with air travel. Members book flights from their smartphones in less than a minute, arrive at the airport as little as fifteen minutes before departure time, skip traditional security lines, and enjoy friendly concierges who greet them in the terminal to handle baggage check and other details. “Ultimately at the end of the day, we’re giving our members their time back,” said Jeff Potter, president and CEO. Surf Air’s flight plan has grown to 2,300 members with no signs of slowing down. The startup is expanding its fleet of planes from 11 to 65 by 2021, and has begun to add weekend leisure trips to its schedule of business-oriented weekday flights. Which is why Surf Air turned to Salesforce. “Our airline is built around our customers’ needs,” said Hart. “Salesforce helps us keep track of all of our relationships and manage our guest list.” Using the world’s #1 CRM system, reps are able to set up test flights for prospects so they can experience the ease of flying Surf Air firsthand. Then they follow up with customized emails sent directly from Salesforce. Often referred to as the “Uber of the skies,” Surf Air also uses Salesforce to find the right audience in the specific geographic markets it serves, tracking flight preferences once members join. This level of personalized service leads to both winning, and keeping, loyal customers.