Marketing Cloud, Trailhead...
VODAFONE IS A TRAILBLAZER
“I see Advisory Services as a vital contributor to the success of our endeavors. They are trusted advisors who elevate our relationship with Salesforce from being a supplier to a key partner.”
Vodafone synchronizes global sales operations, aligns global customer experiences with Advisory Services
“At the time, we would consolidate information from different sales markets into a spreadsheet, but by the time it was submitted, the information would already be out of date and not very useful.”
A partner for pipeline success
Vodafone wanted to achieve this complete view of its global opportunity pipeline while ensuring that a customer expanding their business had the same great sales experience working with Vodafone no matter where they went. However, accomplishing this is a challenge when you’re a worldwide telecommunications company with thousands of salespeople working across 24 different markets, all with different selling practices, Customer 360 Platform instances, and even different CRM solutions altogether.
“We needed something that could work with the scale of our company; a single tool that would enable all of our sales teams,” adds Tchatchouang.
To do everything desired in this new, consolidated platform, Vodafone identified Salesforce as the only technology capable of getting the job done.
Next, Vodafone looked for an essential partner for taking on this herculean challenge of guiding and supporting its efforts as each market was consolidated. That essential partner was Salesforce Advisory Services.
Salesforce’s mission is to connect companies to their customers in a whole new way, and Advisory Services brings in Salesforce’s best minds in CRM and organization leadership to help customers like Vodafone realize all the benefits possible from transitioning into a single, global Customer 360 Platform.
“There is no platform out there like Salesforce, and no partner or consultant service like Advisory Services that provides the skills and knowledge we needed for this kind of transformative endeavor,” says Tchatchouang.
Vodafone utilized Advisory Services as a team of experts on the Customer 360 Platform to help guide implementation of the opportunity pipeline in each market. The Program Architect would conduct meetings with business and IT stakeholders to review operations and make adjustments to each market implementation. Since these recommendations were in alignment with the Salesforce roadmap, it also meant Vodafone quickly utilized the new features and other benefits from Salesforce’s three releases per year.
“Reviewing all the features and services that Salesforce offers is like drinking through a fire hose. We wanted qualified experts with a deep reach into the Salesforce organization who could help us make the right choices,” says Tchatchouang.
The Program Architect also helped Vodafone get the most out of its Customer 360 Platform through prescriptive recommendations like improving knowledge transfer with Chatter, collecting product feedback, and help with integrating third party applications, such as CPQ, for consistent pricing and selling strategies.