Sessions

Get a year’s worth of learning in a single day. Join us in New York City on December 14 for an action-packed day of power sessions* for every role.

*Session schedule subject to change. Please check the Salesforce Event Mobile App the day of the event for the most current list of sessions and schedule.

 
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8:30 a.m. - 9:00 a.m.

  • 8:30 a.m. - 8:50 a.m. Run Your Next Big Marketing Project with Quip (1)
    The strongest marketing teams are perfectly aligned and hyper collaborative. Join us to learn how Quip can help launch your next big thing without a hitch. We'll cover how to plan, operate, and launch a marketing project without a single email, and way fewer meetings.
  • 8:45 a.m. - 9:05 a.m. Accelerate Your Deal Execution with Salesforce CPQ
    Complex products, multi-tiered pricing strategies, and varying order and fulfillment requirements leave most organizations drowning in spreadsheets, and scrambling to fix errors caused by inefficient manual processes. Join this session to learn about the key quoting challenges facing businesses today and see how CPQ can solve them.
  • 8:45 a.m. - 9:25 a.m. Extend the Power of Salesforce with Community Cloud
    Community Cloud extends your CRM and business processes to your customers, partners and employees, whenever and wherever they need it. By combining engaging design with simple, intuitive access to business systems, companies can create incredibly intelligent, productive and rewarding online experiences. Come join us to learn how Community Cloud helps companies transform the customer, partner and employee experience.
  • 8:45 a.m. - 9:25 a.m. Salesforce for Admins
    #AwesomeAdmins are at the heart of every successful Salesforce implementation. With the explosive growth in CRM and digital transformation, demand for Salesforce Admins is growing exponentially. Join us for an action-packed learning adventure that will help you blaze your trail to incredible success with Salesforce. See new features in action, learn practical tips from your peers, and leave with the insight and inspiration you need to be an Admin Trailblazer.
  • 8:45 a.m. - 9:25 a.m. Transforming Business to Government (B2G) with Account-Based Marketing
    Government agencies expect industry partners to understand and meet mission needs. Account-based marketing (ABM) allows you to deliver value to government by strategically targeting agencies that will benefit most from your core offering. Whether you are looking to serve current or new clients, ABM aligns business development with strategic messaging so that you are able to educate stakeholders who influence and drive the government procurement process. In this session you will learn best practices for successfully managing your highest-value accounts, as well as how ABM, supported by Salesforce, fuels strategic growth.
  • 8:45 a.m. - 9:25 a.m. Introducing Salesforce Success Cloud: Revealing Our Secret for Success
    Join us as we reveal Salesforce's "secret sauce" for helping customers drive business results and value with the world's #1 CRM. Join Jamie Domenici, VP Customer Adoption at Salesforce, as we introduce the NEW Salesforce Success Cloud. In this session, you will leave with an understanding of how Salesforce has always-on, adoption, and advisory services to help businesses of every size achieve sustainable success. You will hear about how trailblazers at Toyota Financial Services, LVMH, and more have reinvented their businesses with Salesforce Success Cloud. To celebrate this new session, every attendee will go home with a new Blaze plushie and have a chance to win a few special surprise giveaways! Don't miss it!

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9:00 a.m. - 10:00 a.m.

  • 9:00 a.m. - 9:20 a.m. Deliver Seamless Service Experiences with Digital Engagement
    Mobile devices, mobile messaging and the Internet are empowering customers and radically changing service expectations. Learn how to keep up with today's digital service expectations and how to connect all your channels to the #1 CRM Platform. See how you can deliver complete, connected digital customer service on messaging, web, and mobile channels. Enable your customers to engage on their preferred channels at their point of need, while increasing agent productivity and reducing costs.
  • 9:00 a.m. - 9:20 a.m. Mobile Inspections: Guide Your Team Every Step of the Way
    Many scenarios that rely heavily on mobility include inspections in one form or another - be it performing a store check, surveying a customer or collecting metering data. Resco technology can be a backbone of effective inspection, especially with the new Survey module that has just been released. Find out how you can start utilizing it in your new or existing projects.
  • 9:15 a.m. - 9:35 a.m. Salesforce Einstein: Blaze New Trails with AI (1)
    Salesforce Einstein is delivering more than 475 million predictions every day, helping companies make their employees smarter and their customers happier. We'll be exploring exciting new Einstein-powered features that will allow companies to build AI-powered apps and create intelligent experiences throughout their entire business.
  • 9:45 a.m. - 10:00 a.m. Keynote Opening with Maria Martinez, President, Global Customer Success
     

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10:00 a.m. - 12:00 p.m.

  • 10:00 a.m. - 11:30 a.m. Keynote: "We Are All Trailblazers" with Parker Harris, Co-Founder & CTO
    We’re in the midst of the Fourth Industrial Revolution - an incredible wave of innovation with technology transforming our daily lives. Behind these new technologies are customers demanding smarter, faster, and more personalized experiences.

    Today, you’ll hear how customers can use the Customer Success Platform to create connected customer experiences, learn new skills, innovate at their companies, and shape the future.

    In the keynote, “We Are All Trailblazers,” Parker Harris, Co-founder and CTO, will talk about how brands like T–Mobile, adidas, and 21st Century Fox are using the latest Salesforce innovations - including Trailhead, Einstein AI, Lightning, and IoT - to blaze a new trail to customer success.

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12:00 p.m. - 1:00 p.m.

  • 12:00 p.m. - 12:20 p.m. Quickly Grow Channel Sales with Distributed Marketing
    Accelerating channel sales begins with the understanding that partners need help communicating the value of your products to customers. Unfortunately, most partners have a limited budget, marketing staff, and capacity to effectively drive demand. Join us to learn how new turnkey Marketing Cloud integrations with Partner Community are making it fast and easy for business to power partners with packaged campaigns and turn them into world class marketers.
  • 12:00 p.m. - 12:20 p.m. Expand Your CPQ to Automate and Optimize Your Entire Sales to Cash Process
    Automating the full Sales to Cash process is difficult. It involves many departments, processes, and participants that span across multiple enterprise systems and packaged applications lack the flexibility and customization customers really need. With the Nintex workflow and document generation tools, everyone in your organization has the flexibility to automate processes between departments, people, and enterprise systems to reflect the way you run your business. These Nintex solutions are now available with the power of the lighting experience within Salesforce. In this session, we'll demonstrate how you can use Nintex to automate, analyze, and optimize the end-to-end Sales to Cash process within Salesforce. Join this session to learn how to: -Accelerate key sales metrics by reducing Sales to Cash timelines -Streamline complex processes that work within Salesforce, span orgs and critical business systems and across participants throughout the extended enterprise - Eliminate inconsistencies created by limitations of basic workflow tools that lack the ability to truly reflect how work is done.
  • 12:00 p.m. - 12:40 p.m. AppExchange Redesigned: Everything You Need to Know About the Salesforce Store
    AppExchange is the Salesforce Store - the complete, one-stop shop for everything you need to extend Salesforce into every department and industry. Whether you have been using AppExchange for 10 years or haven't installed your first app, you won't want to miss this session. We'll unveil a new look and feel for the store, introduce new products that you can now find on the AppExchange, and show new ways to find the right solution to solve your business challenges easily and quickly.
  • 12:00 p.m. - 12:40 p.m. Improving HHS Outcomes with AI-Powered Analytics
    Health and human services agencies are constantly seeking innovative solutions to improve outcomes. In recent years organizations have looked to artificial intelligence and machine learning to uncover insights to combat the opioid crisis, homelessness, and other public health concerns. Join us for a demonstration of Einstein predicting the likelihood a client will re-enroll in a substance abuse program.
  • 12:00 p.m. - 12:40 p.m. Salesforce for Healthcare and Life Sciences: Trailblazing with Intelligent CRM
    The Healthcare and Life Sciences industry is undergoing a seismic shift as we enter the Age of Intelligence. Advancing technology, economic realities, and stakeholder expectations will require industry trailblazers to find a new path forward. In this session, we will explore the path ahead and discuss how our industry can reach a new destination, where intelligent CRM enables a new era of patient centric care. Along the way, industry trailblazers will join us to share how they are already moving forward on this path. And of course, we will share exciting demos that feature the latest Salesforce technologies while showing you how to become a Healthcare and Life Sciences industry trailblazer.
  • 12:00 p.m. - 12:40 p.m. Salesforce Platform: Empowering IT to Build Around Your Customer
    Today over 5 million apps run on the Salesforce Platform. Join us to hear how industry-leading CIOs are transforming their businesses with apps and empowering their IT teams to extend the power of the world's leading CRM. Learn about our exciting announcements and new features of low-code app dev with Lightning, new AI services with Einstein, new cross-cloud integration tools with Platform Events, and new ways to learn with Trailhead.
  • 12:15 p.m. - 12:35 p.m. Trailblazer Story: Stephanie Herrera's Path from New Admin to Community Leader
    Join us for a glimpse into the story behind Stephanie Herrera's amazing Trailblazer journey. Stephanie will share insights about her path from new Salesforce Administrator to Salesforce MVP and global change agent. You will hear about incredible community programs like Salesforce Saturday, the Merivis Foundation, PepUp Tech, and Community Events. Stephanie will also share her best tips for learning with Trailhead, getting engaged in the Trailblazer Community, and building the career of your dreams in the Salesforce ecosystem.
  • 12:30 p.m. - 12:50 p.m. Best Practices for Email Marketing
    Take your email program to new heights. In this session, our product experts will share tips, tricks, and best practices related to email marketing. We will share customer examples of engaging emails. Also, Email Studio product managers will provide a tour of the latest functionality that you should be utilizing today.
  • 12:30 p.m. - 12:50 p.m. High Value, Low Cost – Designing the Right Managed Services Engagement
    If you’re considering or are already leveraging a managed service partner to help handle your Salesforce instance, and you’re concerned about how expensive it seems – you’ve been fooled! Join Brian McCall, Global Managed Services Practice Manager at Apps Associates to understand how you can get more value from your managed services investment and design an engagement to not only handle your immediate needs, but help you plan for your future, as well.
  • 12:45 p.m. - 1:05 p.m. Top 10 Only in Lightning Experience Features
    Whether you are an admin, developer or executive, the Lightning framework allows you to easily create customizations for your teams. Join us as we show you 10 cool features only available in Lightning Experience.

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1:00 p.m. - 2:00 p.m.

  • 1:00 p.m. - 1:20 p.m. Gear Up for Growth with Salesforce Essentials
    Are you still tracking customer information in spreadsheets or incomplete CRMs? Come learn about the newest way for growing businesses to get started on the world's #1 CRM, Salesforce Essentials. You'll see how you can get started instantly, sell faster and smarter, and easily scale as you grow.
  • 1:00 p.m. - 1:20 p.m. 3 Ways to Get More Out of Salesforce with Intelligent Automation
    Despite heavy investments in technologies designed to simplify business operations, many organizations still feel stuck in the slow lane because of time-consuming manual processes across their business. Transform your organization into an agile, productive, and profitable machine with a strategic advantage over your competitors. Join this session to walk away with new ideas for customizing Salesforce to meet your company's needs through data productivity, document automation and contract automation.
  • 1:00 p.m. - 1:40 p.m. Creating and Managing Change to Modernize Platforms
    Change and the public sector are often viewed as incompatible, especially with the implementation of modern, scalable cloud-based solutions such as offered by Salesforce. Join us with our partner MTX, the former CIO of NYSERDA, and the former CTO of Delaware as we explore how to effect change through the use of comprehensive requirements gathering, expectation setting, agile development, relationship management, training, and governance to create a scalable environment that adapts easily to the change that surrounds us every day. By identifying platform projects as business-comprehensive rather than technology-only projects, and by establishing strong relationships throughout the entire business, we can create a dynamic platform that can scale at a fraction of the time of custom home-built solutions, enable a richer and more consistent user experience, and drive adoption and satisfaction.
  • 1:00 p.m. - 1:40 p.m. Discover Commerce Cloud: Transforming Shopping in the Age of AI & Mobility
    Every month, more than 350 million active users engage with digital shopping experiences powered by Commerce Cloud - on par with Amazon.com and Twitter. Learn how commerce trailblazers are using the #1 commerce platform, featuring Einstein-enabled mobile experiences, to connect and unify every point in the shopping journey.
  • 1:00 p.m. - 1:40 p.m. Disrupting Your Way to a Connected Experience
    Hear how manufacturers have leveraged Salesforce to develop 1-to-1 relationships with their customers that extend beyond the product sale. Learn how to take your manufacturing organization to the next level with proactive service, empowering your sales organization to configure and sell complex products, and making your partner, dealer, and distributor networks more effective than ever before.
  • 1:00 p.m. - 1:40 p.m. Sales Cloud Keynote: Meet the Full Power of the #1 Sales Platform
    An intelligent sales process is what frees up your reps to spend time on what they do best, building customer relationships. Learn how the #1 sales platform, featuring Einstein AI, empowers companies to guide reps as they build pipeline, close deals, and become trailblazers.
  • 1:00 p.m. - 1:40 p.m. Surveys + Salesforce = Great Customer Experience
    Customer experience (CX) is the new battleground for business differentiation. So how do you make sure you're delivering a phenomenal CX? You listen to your customers after every interaction and act quickly on feedback. In this session we'll show you how to build engaging, mobile-friendly surveys and integrate them with Salesforce. You'll hear firsthand from a Salesforce customer and Salesforce executive on how companies are embracing feedback and moving the needle with surveys and Salesforce.
  • 1:15 p.m. - 1:35 p.m. How Salesforce Builds Apps to Improve Sales Productivity
    How do we run sales at Salesforce? See the apps we built on the Salesforce Platform that extend CRM and help our Sales teams hit their numbers. From ensuring killer demos to holding well-prepared customer meetings, these apps help our sales teams blaze trails to customer success.
  • 1:15 p.m. - 1:35 p.m. ABM and Sales Enablement - Better Together
    Account-Based Marketing could very well become the future of marketing. ABM's personalized outreach can lead to deeper account penetration, quicker pipeline velocity, and more engaged prospects. But what is ABM currently missing that could exponentially increase its efficacy? Sales Enablement. ABM is only as effective as those managing the initiative, and Marketing is only part of the equation. But when implemented and managed properly, with Sales Enablement's focus on alignment, ABM can make your sales and marketing organizations revenue-generation machines. Join us for this informative workshop to: -Understand why the traditional structure of ABM misses the mark without Sales Enablement involvement -Learn how to elevate the performance of multiple departments through a focus on alignment in ABM -Start building a plan for Sales Enablement-driven ABM today
  • 1:30 p.m. - 1:50 p.m. How Quip Can Help Your Team Work Better Together (2)
    Billions have been spent on collaboration solutions, but the tools haven't met the needs of today's workforce. Instead, our collaboration culture is centered on email and meetings to get things done. Join us to learn how Quip, the next enterprise collaboration platform, eliminates endless email chains, calendars stuffed with meetings, and communication silos that slow your team down. See how Quip can make your team happier, faster, and more productive.
  • 1:45 p.m. - 2:05 p.m. Salesforce Einstein: Blaze New Trails with AI (2)
    Salesforce Einstein is delivering more than 475 million predictions every day, helping companies make their employees smarter and their customers happier. We'll be exploring exciting new Einstein-powered features that will allow companies to build AI-powered apps and create intelligent experiences throughout their entire business.

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2:00 p.m. - 3:00 p.m.

  • 2:00 p.m. - 2:20 p.m. Empower Partners to Sell More, Faster
    Take the guesswork out of channel management. Make channel sales fast and easy with Sales Cloud PRM, an out-of-the-box partner relationship management solution built natively on the world's #1 Sales Platform. Learn how leading companies are blending CRM and PRM to intelligently deliver training, content, and leads in a beautifully branded and mobile-responsive experience with clicks, not code.
  • 2:00 p.m. - 2:20 p.m. Discover the Reality Behind Your Salesforce Processes [with Process Mining]
    Understanding your real end-to-end processes is key to drive efficiency, lower throughput time, ensure conformance and avoid rework in your Salesforce processes. The world’s most innovative organizations are embracing Process Mining, a Machine Learning and AI-powered big data-analytics technology to get full transparency of what is really going on and to transform their businesses in the digital age.
  • 2:00 p.m. - 2:40 p.m. Data Migration, Integration and Quality in the Cloud
    Learn how Girl Scouts of the USA use AtomSphere to migrate legacy data on to the Salesforce platform and application integration to share data between the Salesforce platform and other applications. Ensure streamlined up-to-date information, automated business processes, as well as data quality, across its organization using Salesforce and Dell Boomi. Application integration connects, automates & improves business processes - and it can do the same for your organization.
  • 2:00 p.m. - 2:40 p.m. Financial Services Keynote: Unlock the Full Power of Your Financial Institution
    Industry and market boundaries continue to disintegrate. There is no clear path or destination, but one trend is consistent - convenience has become the new loyalty. Pioneering firms are using a new technology, artificial intelligence (AI), to create differentiated, convenient experiences. In this keynote, join industry trailblazers to learn how they are working with Salesforce to unlock the full power of their financial institution to serve as a trusted partner on their customer's financial life journey. Plus watch live demonstrations of the expanding capabilities of Salesforce Financial Services Cloud across wealth management, retail banking and lending.
  • 2:00 p.m. - 2:40 p.m. Human Services Reimagined
    This session will showcase how Accenture and Salesforce have challenged each other to reimagine how we think about human services and how we go about delivering child welfare services in times of uncertainty, increased expectations, and diminishing resources. By combining practitioner feedback, user-centric design, and the industry-leading cloud platform, we came up with a very different approach that will fundamentally change how we engage clients, families, and children across entire ecosystems of providers aimed at delivering better outcomes for those most vulnerable among us.
  • 2:00 p.m. - 2:40 p.m. Marketing Cloud: Trailblazing in the Age of Intelligent Marketing
    Join Salesforce Marketing Cloud to hear how trailblazers from Hotels.com and Fidelity use the #1 marketing platform to deliver personalized journeys that connect marketing to commerce, sales, and service, and win the hearts, minds, and loyalty of consumers. See the latest techniques for orchestrating data, mobile, social, and artificial intelligence to raise the bar on consumer engagement and grow your brand. Be inspired, gain insight and get ready for the age of intelligent marketing.
  • 2:00 p.m. - 2:40 p.m. Salesforce for Developers: Build Faster and Smarter with Salesforce
    Developers are trailblazers who deliver amazing customer experiences by creating powerful apps. Whether you're already building with Salesforce or just starting out, join and learn how to build apps faster, integrate them easier, and make them smarter with the Salesforce platform.
  • 2:15 p.m. - 2:35 p.m. Meet the New York Trailblazer Community Group Leaders
    Several New York Community Group Leaders tell all about the amazing opportunities you have to join or build Trailblazer Community Groups to connect, learn, and build an incredible peer network. Learn about groups you can join based on your role, industry, and special interests. Each Community Group Leader will share highlights and success stories, and we'll leave plenty of time for Q&A so be sure to bring your questions!
  • 2:30 p.m. - 2:50 p.m. Document Automation with SpringCM: Making Work Flow
    Ready for digital transformation? With SpringCM, documents flow for sales, legal, finance, operations, HR and other teams across organizations. Join this session to learn how automating your document processes with SpringCM can save time and increase revenue across your company.
  • 2:30 p.m. - 2:50 p.m. Gear Up for Growth with Salesforce Essentials
    Are you still tracking customer information in spreadsheets or incomplete CRMs? Come learn about the newest way for growing businesses to get started on the world's #1 CRM, Salesforce Essentials. You'll see how you can get started instantly, sell faster and smarter, and easily scale as you grow.
  • 2:45 p.m. - 3:05 p.m. Transform Customer Service from the Phone to the Field on a Single Platform
    Delivering on-site service has become more challenging as field service employees juggle complex logistics, rising customer expectations, and costs. To address these challenges and grow your business, you need customer service tools that empower your employees, especially as customers and products become increasingly connected. With Salesforce, you can connect your agents, dispatchers, mobile workers, and connected products on one powerful platform to deliver faster, smarter service from the call center to the field. Join us to learn how you can use Service Cloud and Field Service Lightning to get a complete view of your customers, intelligently schedule and dispatch work, and manage jobs in real-time on any device to increase first time fix rates, optimize resource productivity, and deliver a connected customer experience.

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3:00 p.m. - 4:00 p.m.

  • 3:00 p.m. - 3:20 p.m. Community Bank as Fintech: The Playbook for the New Digital Business
    Cloud and digitization are transforming mortgage processes, and Fintech's are not the only ones benefitting. Join this theater session to hear about how an innovative community bank launched an entirely new digital-first business with spectacular results in student loan finance in a few months.
  • 3:00 p.m. - 3:20 p.m. Hybrid Advice in the Age of the Client: Top Tips to Grow Your Book of Business
    Create the hybrid robo and advice experience your clients want by combining the best of digital with human capital and learn how you can keep clients from one generation to the next. Join us to learn how a hybrid advice model is helping firms grow their book of business and how Financial Services Cloud is simplifying, automating, and personalizing client advice with integrations with Jemstep by Invesco, Deloitte Digital, and more.
  • 3:00 p.m. - 3:40 p.m. Improving Agency Internal HR Processes
    Bottlenecks are common during the various stages of the HR process with all NYC agencies, even before a request requires external action (that is, PeopleSoft). In this session, you will learn how to eliminate redundancies and points of failure by using simple automated workflows, with governance, tracking, and analytics to ensure your requests are completed quickly and that your managers have complete transparency into their requests at all times. Additionally, we will show how your agency can use Salesforce to create a series of simple HR-processing document checklists to ensure nothing gets overlooked, and finally we will show how all of this can map to a clean approved NYC position schedule.
  • 3:00 p.m. - 3:40 p.m. Reimagining Retail Banking Enabled by Deloitte & Financial Services Cloud
    Retail banks today understand that a customer-centric experience is the key to brand differentiation - and to creating a competitive advantage that can’t be easily replicated. Join us to learn how nCino, Salesforce and Deloitte can transform your bank and put the customer at the heart of the experience.
  • 3:00 p.m. - 3:40 p.m. Service Cloud Keynote: Transform Your Service with the #1 Service Platform
    Customer expectations continue to rise. Customer service organizations must respond by empowering every employee with the skills and tools of the future, engaging customers across every channel, and elevating the role customer service plays in creating opportunity and driving growth. See the latest innovations, such as Lightning and Einstein for Service, and see how Trailblazers like KONE and Marriott are using in the Service Cloud Platform to differentiate their brands.
  • 3:00 p.m. - 3:40 p.m. Salesforce Analytics: Complete Analytics Powered by Einstein
    Join us to learn how Salesforce is bringing together reports and dashboards, augmented intelligence, and advanced analytics to surface Einstein-powered insights right where you work. Salesforce customers across sales, service, and marketing are using the entire range of analytics each day--running 1 billion reports and analyzing 1 trillion rows of data every month. Hear from a Panel of Trailblazers who will share their experience of how to drive success in their organizations, and get inspired by groundbreaking new features, must-see new products, and killer demos.
  • 3:00 p.m. - 3:40 p.m. Salesforce for B2B Marketing: Marketing That Sales Teams Love
    Grow your business faster by connecting Sales & Marketing like never before - all on the world's smartest CRM. Join us to learn how Pardot, Ad Studio, Sales Cloud Einstein, and the Salesforce Platform can help you drive pipeline at scale with powerful strategies like account-based marketing. Hear how our B2B marketing Trailblazers are using Salesforce to find more leads, close more deals, and maximize marketing ROI.
  • 3:15 p.m. - 3:35 p.m. How Lightning Will Take Your Productivity to the Next Level
    Learn how Lightning, the future of Salesforce UX and customization, helps you take your productivity to the next level. Hear from the Lightning experts on what you need to do to plan for a rollout, and how to ensure you make your teams a huge success with Salesforce Lightning.
  • 3:30 p.m. - 3:50 p.m. Get Adoption, Not Abandonment, with Skuid + Lightning
    Is getting your people to use your apps becoming a pain in your SaaS? If you’re ready to skyrocket your user adoption and say goodbye to SaaS abandonment, this session is for you. Join us to learn how with Skuid & Lightning, you can deliver completely custom solutions to fully meet your business requirements—no code required. Drive >90% adoption and recover costs in 30-60 days with the ability to mass-personalize and rapidly optimize your enterprise apps.
  • 3:30 p.m. - 3:50 p.m. Run Your Next Big Marketing Project with Quip (2)
    The strongest marketing teams are perfectly aligned and hyper collaborative. Join us to learn how Quip can help launch your next big thing without a hitch. We'll cover how to plan, operate, and launch a marketing project without a single email, and way fewer meetings.
  • 3:45 p.m. - 4:05 p.m. Media Industry Fireside Chat: Acquiring Superfans with Salesforce
    The Age of Intelligence has rapidly ushered in a new Customer First Paradigm for the Media Industry. Join us and we'll share how some of the worlds most recognizable brands are transforming to engage customers, turn them into superfans, and translate customer centricity into market share. This is your chance to go behind the camera to see how they did it.

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4:00 p.m. - 5:00 p.m.

  • 4:00 p.m. - 4:20 p.m. DMP 101: Data In, Data Out, and Data Back In Again
    How do DMPs work? In this 20-minute, interactive session attendees will learn how DMPs capture data to get a 360-degree view of customers, align that data with a person or household, and activate the data on the channels where people engage with brands. Also, learn how data from media execution platforms can help inform strategies including audience suppression, sequential messaging, and predictive scoring.
  • 4:00 p.m. - 4:20 p.m. ABM and Sales Enablement - Better Together
    Account-Based Marketing could very well become the future of marketing. ABM's personalized outreach can lead to deeper account penetration, quicker pipeline velocity, and more engaged prospects. But what is ABM currently missing that could exponentially increase its efficacy? Sales Enablement. ABM is only as effective as those managing the initiative, and Marketing is only part of the equation. But when implemented and managed properly, with Sales Enablement's focus on alignment, ABM can make your sales and marketing organizations revenue-generation machines. Join us for this informative workshop to: -Understand why the traditional structure of ABM misses the mark without Sales Enablement involvement -Learn how to elevate the performance of multiple departments through a focus on alignment in ABM -Start building a plan for Sales Enablement-driven ABM today
  • 4:00 p.m. - 4:40 p.m. Accelerated Digital Transformation
    Government organizations today are undertaking digital transformations — rethinking what citizens value most and creating operating models that take advantage of what’s newly possible with technology to engage users in meaningful ways. The challenge is how to get there, how fast, and how far to go. This session will define digital transformation, share business challenges and goals, and provide real-life use cases in the journey to modernize decades-old technology, processes, and policies to better serve our customers.
  • 4:15 p.m. - 4:35 p.m. How Quip Can Help Your Team Work Better Together (4)
    Billions have been spent on collaboration solutions, but the tools haven't met the needs of today's workforce. Instead, our collaboration culture is centered on email and meetings to get things done. Join us to learn how Quip, the next enterprise collaboration platform, eliminates endless email chains, calendars stuffed with meetings, and communication silos that slow your team down. See how Quip can make your team happier, faster, and more productive.
  • 4:30 p.m. - 5:10 p.m. AppExchange Demo Jam
    You're invited to an epic, action-packed Demo Jam where six AppExchange partners will have only three minutes to showcase the best of their apps with a real-time demo. The winner is chosen by you, the audience. Join us for this fast-paced, highly-anticipated match where app demos face off.
  • 4:45 p.m. - 5:15 p.m. The Salesforce Security GDPR Game Show!
    Test your knowledge of GDPR, Salesforce Security, and Shield in this engaging quiz show! Participate in our live Jeopardy game and stay to quiz us on Security & Compliance topics as well as and how to layer on additional protection, monitoring, and retention capabilities with Salesforce Shield.

 

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