Sessions

Get a year’s worth of learning in a single day. Join us in New York City for an action-packed day of power sessions for every role. Check back soon for full session details.

 
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Breakout sessions

8:45 a.m. - 9:25 a.m.

  • Salesforce Wave Analytics: The Best Analytics for Salesforce Users
    Join us to learn how Salesforce Wave Analytics can help your company unlock sales and service insights and find answers right from your CRM. See the product in action, hear key customer use cases, and learn how you can make smarter decisions with AI-driven Einstein Data Discovery.
  • Transform Your Business with Community Cloud
    Community Cloud connects your customers, partners and employees with the people and information they need, whenever and wherever they need it. By combining engaging design with simple, intuitive access to business systems, companies can create incredibly productive and rewarding online experiences. Come join us to learn how Community Cloud customers have transformed the customer, partner and employee experience.
  • Investment Banking: Discover How To Deliver Amazing Client Experiences
    Revenue and regulatory pressure combined with a demand for value-based client relationships are forcing investment banks to reimagine their business. Now more than ever, banks must simplify their business models, empower their bankers to be more productive, and innovate to offer a differentiated client experiences. Join this session to discover how investment banks are using the Intelligent Customer Success Platform to securely connect their business units plus offer a more collaborative client experience and deal execution that leverage the full capabilities of their bank.
  • Innovate Faster with Salesforce Heroku and AWS
    A developer’s time is valuable, and spending it designing, building, managing, and maintaining the complexity of a full stack deployment can be costly. Thanks to the Salesforce and AWS strategic partnership, developers can combine Salesforce Heroku and Amazon Web Services (AWS) to improve their productivity and operational efficiency by leveraging managed data, security, network, and compute services. In this session we will review the tightly integrated partnership between Salesforce and AWS with a focus on Salesforce Heroku and AWS architectures for use cases around Salesforce Data Integration, Media Delivery and Web Security and Big Data Analytics and Warehousing.

12:00 p.m. - 12:40 p.m.

  • Wrapping Your Products with Engaging Services with IoT Cloud
    In the age of the customer, service calls don’t just need to be connected, they need to be proactive. Stop by to learn more about how companies are leveraging IoT Cloud and Service Cloud to develop proactive customer service models to provide end-to-end coverage for customers.

1:00 p.m. - 1:40 p.m.

  • Salesforce For Developers
    The cloud has ushered in a new era where instead of focusing on downloads and form completes, we must now obsess around building engaging experiences that drive engagement with millions of users resulting in billions of interactions across every device. Join the Salesforce for Developers breakout to learn how to build modern engaging applications that people love by building apps faster, smarter and together with your team.
  • Relationship Intelligence - How AI is Redefining Relationship Management
    Relationships are the best investment you can make. But turning new opportunities into trusted client connections is usually easier said than done. Relationships are complicated, and to truly know a client, advisors need to gain a holistic view of a client’s complete financial life, including the personal and professional ties they value most. Join us in this session as we explore how artificial intelligence is helping advisors strengthen their client relationships, deliver personalized advice at scale and uncover new client opportunities across their book of business.
  • Salesforce for Sales: Transform Sales from Lead to Cash
    In today’s competitive environment, sales teams must connect with customers in new ways and become Sales Trailblazers to achieve sales success and develop deeper customer relationships. Companies must empower every sales rep to sell smarter, sell faster and sell the way they want to drive maximum sales productivity. Join Salesforce leaders and special guests to learn how Salesforce for Sales helps companies drive revenue from prospect to advocate. Learn about the latest Salesforce technologies and best practices you can use to maintain your sales edge.

2:00 p.m. - 2:40 p.m.

  • Salesforce for Admins
    Every day is an adventure when you’re a Salesforce Administrator. You spend your days in the cloud and on the ground in a quest to become more efficient and more effective. You’re passionate about productivity and using innovative technology to create positive and lasting impact for your customers, your company and the community. Join us and fellow Trailblazers as we discover new ways to use technology to go faster, get smarter and go further.
  • The Future of Healthcare: A Unified Patient Platform
    Rapid changes in healthcare regulations and patient expectations compel organizations to rethink how they use technology to transform their services. Hear Salesforce’s Chief Medical Officer, Joshua Newman MD MSHS, and customers from leading healthcare and life sciences organizations share inspiring stories on how they drive efficiencies, manage patient and member journeys, and connect the entire healthcare ecosystem on the Salesforce platform.
  • Salesforce for Marketing: The Smartest CRM for 1-to-1 Customer Journeys
    Marketing is the sum of all interactions with your brand. In a world where customer experience is king, relevant and contextual interactions are the keys to the kingdom. Join us to discover an evolution in marketing that puts the customer at the center of every experience with your brand — from awareness and acquisition, to retention. Hear how the world’s most innovative companies are getting smarter and more predictive about their customers, creating seamless 1-to-1 customer journeys.
  • Financial Services Keynote: Get Smarter in the Age of the Customer
    The financial services industry faces a loyalty crisis, with only 55% of customers saying they are likely to stay with their bank for the next six months. Convenience is the new loyalty and pioneering firms are using a new technology, artificial intelligence (AI), to create differentiated, convenient experiences. In an era of changing customer preferences, increased competition, and a tsunami of regulatory change, now is the time for financial services firms to compete using intelligence-driven strategies to power customer journeys, self-service communities, and compliance processes.

3:00 p.m. - 3:40 p.m.

  • Blazing a Trail of Innovation with Commerce Cloud
    Do you feel like you can’t move fast enough to meet consumer expectations and grow your business? Have you ever thought about turning your store from a liability to an asset? During this session you?ll learn how we’re empowering retailers to become trailblazers with Commerce Cloud. Learn how we’re helping sites perform faster. See how Einstein is improving eCommerce team productivity and delivering personalized and engaging shopping experience online and in the store. Here how the latest trends in mobile web can be easily implemented, and how retailers can now have a single view of the customer across channels, and execute on buy-online-pickup-in-store and ship-from-store.
  • Become the Digital-First Bank Your Customers Love
    We’re in the Age of the Customer, and the new expectation is that banking experiences should be seamless, smart, and personalized. Although there is fierce competition from fintechs and other nonbanks, banks have tools at their disposal to create differentiated experiences that delight customers. Join this session to learn how the Intelligence Customer Success Platform can serve as the system of engagement that enables banks to identify, acquire, and serve customers with a rich experience that is consistent across devices and channels.
  • Salesforce for IT: Build Smart Experiences People Love
    Technology is transforming how we work and live today. The Cloud, Apps, Mobile and AI have revolutionized the way we connect with the world, and your customers and employees now expect a smart and connected experience. But many IT teams are challenged with a lack of developers to build new solutions and are held back by legacy systems and infrastructure. How will you stay ahead? Join us to hear how leading customers are using visual development tools, open development frameworks and machine learning to empower users, admins and developers to work smarter together and transform how IT operates.
  • Salesforce for Service: Transform the Customer Experience with Smarter Service
    Once considered a cost center, customer service has become the key driver of Customer Experience and is looked upon to deliver more value to the business with fewer resources. In today’s digital world, your customers are more connected and mobile than ever before, and they expect a low-effort, personalized experience with every service conversation. Join us to hear how leading companies are disrupting their industries with Salesforce for Service by using intelligence to power every service conversation and transform the customer experience.

4:00 p.m. - 4:40 p.m.

  • Design Thinking: The Magic Behind Outstanding Customer Experiences
    Can design thinking drive measurable business impact and help build lasting customer relationships? Is it an imperative for companies that want to design and develop user-centric digital experiences? Join Jojo Roy, one of the industry’s leading design thinking experts and global leader of Salesforce’s Experience Design organization, as he highlights the impact of a design-led strategy for various companies ranging from Chipotle Mexican Grill, Peet’s Coffee & Tea, Medtronic, Best Buy and Chevron.
  • Einstein: AI in the Salesforce Platform
    Artificial Intelligence (AI) is the next great technology disruption transforming how we live and work. Salesforce Einstein is the first comprehensive AI platform for CRM, making the world’s #1 CRM the world’s smartest CRM. Join some of Salesforce’s most innovative customers to see how they’re getting smarter and more predictive about their customers with Einstein.
  • The Intelligent Digital-First Insurer
    In response to changing customer expectations, regulation, and the rise of fintech disruptors, insurers are seeking new ways to drive growth, retain customers, and be more agile. Artificial intelligence (AI) is a game-changer in insurance. Join our breakout session to learn about the competitive advantages and value AI can bring to: agent productivity, intelligent chabot-powered service and claims that can drive call deflections, personalized policyholder experience that detect life events, discover client needs, and deliver relevant messages, and smart risk and fraud analytics with real-time insights that enable smarter decisions for underwriting and claims.
  • Driving an Ecosystem of Innovation with Salesforce
    Recent research from IDC finds that the Salesforce ecosystem will contribute $389B positive GDP worldwide by 2020. For developers, entrepreneurs and ISVs, that’s a huge opportunity to deliver the next generation of apps and solutions built on the Salesforce Platform. Learn about the latest updates for the Salesforce Partner Program for ISVs, and how you can get started on the path to build, market, sell, and grow faster with Salesforce.

 

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Zone Theater

9:00 a.m. - 9:20 a.m.

  • Get More Work Done Together with Quip
    Billions have been spent on productivity solutions but the tools that existed couldn’t meet the needs of today’s employees. Introducing Quip - the next generation productivity suite that combines documents, spreadsheets, checklists, and chat with your live CRM data into one seamless experience. Come learn how Quip can empower your team to work simpler and faster.

12:00 p.m. - 12:20 p.m.

  • Connect Sales and Service on One Platform
    Devices, products, and people are more and more connected. Organizations are increasingly looking to transform the customer experience to differentiate their business. With instant, personalized service at every step, companies can engage with their customers in a whole new way along the customer journey.
  • Apps Associates
    Coming soon

12:30 p.m. - 12:50 p.m.

  • Simplifying the Complex Manufacturing Sale
    Manufacturing sales is no longer about just selling products and maintaining margins; it is now about increasing a manufacturer’s overall relationship value with their customers. With the rise of the Internet of Things (IoT), manufacturers have the opportunity to bundle additional services together to create new revenue streams. In this session, learn how manufacturing companies' sales, distributor, and partner teams are using the Salesforce Connected Sales and Connected Partner solutions to collaborate globally and across their sales, services, and product business units to create compelling solutions that meet customer needs.
  • Conga
    Coming soon

1:00 p.m. - 1:20 p.m.

  • Salesforce on Salesforce: How Pardot Does Marketing
    Have you ever wondered how Salesforce Pardot uses their own solution? Or what it's like to have marketing automation throughout the entire lifecycle of your business? Come learn about the marketing automation strategies we've used over the years to create the best customer experience while experiencing tremendous growth. You'll see how we plan, build, and execute marketing campaigns to achieve our marketing goals.
  • Deliver Connected Service from the Phone to the Field on a Single Platform
    Customer service is evolving as customers and products are increasingly connected. This evolution has led to an increasing need for a complete service solution, including Field Service. Join us to learn how you can now unite customers, connected devices, agents, dispatchers, and employees in the field with one powerful service platform to deliver a seamless customer experience from phone to field. See how organizations of all sizes and across all industries can use Field Service Lightning to intelligently schedule and dispatch work, manage jobs in real-time on any device, and deliver a connected customer experience in the age of the customer.
  • Great Data: The Key to Effective Marketing and Analytics
    Attend this Informative Informatica session and learn how integrating your data and applications provides the foundation for more effective marketing campaigns and information sharing.

1:30 p.m. - 1:50 p.m.

  • Why AI Will Save Retailers
    Retail heavyweights and marketplaces are conditioning shopping behavior. Meanwhile, with expanding product catalogs and shoppers that are more spontaneous and interrupted, retailers must rethink how they engage with shoppers across the journey. Analyzing shopping activity across more than 500 million shoppers, there are clearly gaps in the shopping experience, and connecting shopper with products has never been more critical. Join us as we explore the gaps and friction in shopping today, particularly in product findability, and how artificial intelligence is refacing the digital shopping experience.
  • Use Your Email Program to Drive Cross-Channel Marketing
    As a marketer, you have built a high performing email program and you want to keep driving improvement. In this session, cutting edge marketers will share their stories and tactics for how you can improve the results of your email program by adding mobile and advertising. Raise your email performance, by leveraging mobile and advertising to grow your list, increase engagement and win-back unsubscribes, taking your email marketing to new heights.
  • Bluewolf, an IBM Company
    Coming soon

2:00 p.m. - 2:20 p.m.

  • Salesforce Wave Analytics: Spring '17 Release Highlights
    Salesforce Wave Analytics is now smarter with Einstein! Come see how Einstein Data Discovery can provide actionable recommendations right in your CRM to help you make smarter decisions.
  • 5 Best Practices for Stronger Operations and Higher Sales
    Are you looking to get more out of your sales team? First make sure you’re capturing the right data, then build a process that makes those numbers grow. Join us to learn top tips to boost sales and drive operational excellence with Sales Cloud.
  • Salesforce CPQ & Kenandy ERP: The Front Office Meets the Back Office
    If managing Sales Opportunities, Quotes, Sales Orders, Work Orders, BoM?s, Purchase Orders, Shipments, and Financials, are part of your daily life then you want to see this session. Come watch Kenandy ERP make the front and back office one single office!

2:30 p.m. - 2:50 p.m.

  • Revenue Strategies in the Age of the Customer
    The Age of the Customer is about optimizing outcomes for both you and your customers. Join this session to learn how Salesforce Quote-to-Cash facilitates the pricing strategies customers demand in the digital economy.
  • Intacct
    Coming soon

3:00 p.m. - 3:20 p.m.

  • Skuid
    Coming soon

3:30 p.m. - 3:50 p.m.

  • Get More Work Done Together with Quip
    Billions have been spent on productivity solutions but the tools that existed couldn’t meet the needs of today’s employees. Introducing Quip - the next generation productivity suite that combines documents, spreadsheets, checklists, and chat with your live CRM data into one seamless experience. Come learn how Quip can empower your team to work simpler and faster.
  • SpringCM
    Coming soon

4:00 p.m. - 4:20 p.m.

  • How To Leverage Krux To Drive Smarter Customer Journeys
    Join the Krux team to learn how high-performing marketers combine Krux’s Data Management Platform (DMP) with the power of the Salesforce Marketing Cloud to power advertising, marketing and CRM campaigns that drive smarter customer journeys across digital channels. In this session, marketers will learn how Krux enables you to leverage your Salesforce data across your digital campaigns to deepen your relationship with your customers and target prospects that closely resemble your most valuable customers.

4:30 p.m. - 5:10 p.m.

  • AppExchange Demo Jam
    You’re invited to an epic, action-packed Demo Jam where six partners will have only three minutes to showcase the best of their AppExchange app with a real-time demo. The winner is chosen by you, the audience. Join us for this fast-paced, highly-anticipated match.

 

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Workshops

8:15 a.m. - 8:35 a.m.

  • Are You Listening? Using Social Studio to Engage with Your Customers
    Join us to learn how to effectively coordinate your Social Media channels with the Social Studio in this hands-on workshop. See how you can connect with your customers by combining the power of Analyze, Publish, and Engage into one tool.

8:45 a.m. - 9:05 p.m.

  • Five Tips to Get Ready for Lightning
    Are you ready to sell faster and smarter with the new Salesforce Lightning UI? This session is a must for customers looking to migrate to Lightning. Experts will outline key steps you need to take to ensure migration readiness, as well as share best practices from recent customer implementations.

9:15 a.m. - 9:35 a.m.

  • Creating Customer Journeys Across Marketing, Sales and Service Cloud
    Today’s marketing is about more than just campaigns - it’s every touchpoint with your customer. Join us to discover how to optimize the Marketing Cloud Connect feature in order to better leverage data across Salesforce Marketing, Sales, and Services Clouds, so you can build 1-to-1 relationships with your customers.

12:00 p.m. - 12:20 p.m.

  • Increase Sales Productivity Insights
    Join us to learn how to boost sales productivity through automation and analytics. Use Salesforce features like Wave Analytics and workflow to track and move deals swiftly through your pipeline.

12:30 p.m. - 12:50 p.m.

  • Are You Listening? Using Social Studio to Engage with Your Customers
    Join us to learn how to effectively coordinate your Social Media channels with the Social Studio in this hands-on workshop. See how you can connect with your customers by combining the power of Analyze, Publish, and Engage into one tool.

1:00 p.m. - 1:20 p.m.

  • Five Tips to Get Ready for Lightning
    Are you ready to sell faster and smarter with the new Salesforce Lightning UI? This session is a must for customers looking to migrate to Lightning. Experts will outline key steps you need to take to ensure migration readiness, as well as share best practices from recent customer implementations.

1:30 p.m. - 1:50 p.m.

  • Creating Customer Journeys Across Marketing, Sales and Service Cloud
    Today’s marketing is about more than just campaigns — it’s every touchpoint with your customer. Join us to discover how to optimize the Marketing Cloud Connect feature in order to better leverage data across Salesforce Marketing, Sales, and Services Clouds, so you can build 1-to-1 relationships with your customers.

2:00 p.m. - 2:20 p.m.

  • Increase Sales Productivity Insights
    Join us to learn how to boost sales productivity through automation and analytics. Use Salesforce features like Wave Analytics and workflow to track and move deals swiftly through your pipeline.

2:30 p.m. - 2:50 p.m.

  • Are You Listening? Using Social Studio to Engage with Your Customers
    Join us to learn how to effectively coordinate your Social Media channels with the Social Studio in this hands-on workshop. See how you can connect with your customers by combining the power of Analyze, Publish, and Engage into one tool.

3:00 p.m. - 3:20 p.m.

  • Five Tips to Get Ready for Lightning
    Are you ready to sell faster and smarter with the new Salesforce Lightning UI? This session is a must for customers looking to migrate to Lightning. Experts will outline key steps you need to take to ensure migration readiness, as well as share best practices from recent customer implementations.

3:30 p.m. - 3:50 p.m.

  • Creating Customer Journeys Across Marketing, Sales and Service Cloud
    Today’s marketing is about more than just campaigns - it’s every touchpoint with your customer. Join us to discover how to optimize the Marketing Cloud Connect feature in order to better leverage data across Salesforce Marketing, Sales, and Services Clouds, so you can build 1-to-1 relationships with your customers.

4:00 p.m. - 4:20 p.m.

  • Increase Sales Productivity Insights
    Join us to learn how to boost sales productivity through automation and analytics. Use Salesforce features like Wave Analytics and workflow to track and move deals swiftly through your pipeline.

4:30 p.m. - 4:50 p.m.

  • Are You Listening? Using Social Studio to Engage with Your Customers
    Join us to learn how to effectively coordinate your Social Media channels with the Social Studio in this hands-on workshop. See how you can connect with your customers by combining the power of Analyze, Publish, and Engage into one tool.

 

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