At its most basic, a customer relationship management (CRM) tool is any device, application, system, action, or strategy designed to help facilitate positive interaction between a business and its customers. Of course, having such a broad definition means that almost anything used in a business setting can be designated a CRM solution. A filing cabinet gives representatives a place to store hard copies of personal data. A telephone assists agents in speaking directly with prospects and leads. A handshake helps to show respect between individuals as they meet to discuss contract terms. According to the aforementioned definition, all of these are examples of CRM solutions.
If, however, you want your business to really excel in a competitive market, you need a complete CRM solution. Salesforce does more than just help you manage certain aspects of your customer relationships; it provides a unified, standalone platform through which your agents are able to hone the entire sales process.
Salesforce is a complete software as a service (SaaS) platform designed to provide businesses large and small with effective solutions to any and all customer-related issues throughout the entire customer lifecycle. It does this by providing a complete solution, with these innovative features:
CRM should be seen as more than just a tool; it should be the answer to all of your customer-relationship needs. By providing a complete CRM solution, Salesforce has brought customer relationship management into a new age. And in this new age, organizations that choose to rely on incomplete solutions are likely to find themselves left behind.
Summary: For businesses large and small, the key to success is dependable, customer-centered solutions. Salesforce offers users the most-advanced CRM available, and in the process, improves business performance, increases data security, customizes to fit client needs, offers valuable and effective apps, encourages innovation, and generates an ROI that any organization would be proud of.
Can Salesforce transform your business, too? You bet. Get a more detailed look at all the Salesforce advantages and their potential impact by reading our e-book — it’s completely free.
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