People have fixed perceptions or doubts about women in sales. Like can she handle the pressure to make quotas as well as her male colleagues? Will her manager need to be extra “soft” towards her while setting expectations and giving feedback instead of being candid?
These are internal challenges, but women also face challenges in customer meetings. For instance, it’s well-known that a lot of bonding happens over drinks after work. Networking and building rapport frequently happen after hours. As a woman, I feel awkward meeting clients after work as it may be perceived incorrectly, so I don’t do it. Instead, I focus on building trust and rapport during our scheduled meetings.
And in sales, you are literally on the road every day. Travel to client sites in any part of the city. Meet all kinds of people from backgrounds very different from yours. This can be daunting and something many women would rather not do. But I’ve been doing it for years and I thoroughly enjoy it.
Sales is perceived as a job for men. It requires a different mindset and mental toughness. So, women are discouraged from it. But we have seen many successful women in sales. They’ve triumphed in this role and set new benchmarks.