Personalization Pricing
Create 1:1 experiences for every customer.
Choose the right Personalization solution for your business needs.
Salesforce Personalization
Scale 1:1 cross-channel personalization with autonomous, real-time decisioning & a unified customer profile.
$
8,000
USD/Org/Month
(Billed annually)
- Agentforce Personalization Decisioning
- Web, Mobile App, and Email Personalization
- Product and Content Recommendations
- 50M Personalization Credits
Marketing Cloud Personalization+
Deliver relevant real-time recommendations across web and email to boost conversions.
$
15,000
USD/Org/Month
(Billed annually)
- Includes Salesforce Personalization
- Agentforce Personalization Decisioning
- Web, Mobile App, and Email Personalization
- Product and Content Recommendations
This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.
Compare solutions & capabilities.
Extend the power of Personalization with these related apps and add-ons.
Marketing Cloud
Scale high growth companies with marketing automation on the world's #1 AI CRM
Marketing Intelligence
Optimize ad performance and spend across every channel and campaign with intelligent marketing analytics.
Loyalty Management
Launch and manage dynamic, personalized loyalty programs.
Service Cloud
Personalize support across self-service, your contact center, and the field with AI and real-time data on the #1 CRM.
Then, choose the Success Plan that’s right for your business.
With resources, guidance, and technical support, our three levels of Success Plans help your business get more value from Salesforce and prepare your data for a future with AI.
Standard Success Plan
Set your company up for success with self-guided, always-on resources.
Included in all licenses
- Access to Knowledge Articles, documentation, and Trailhead
- Global Trailblazer Community
Premier Success Plan
Start strong and grow your business with expert guidance and expedited support.
30% of net license fees
- Expert guidance and product education
- Health checks and recommendations
- Access to 24/7 support for business-stopping issues
- Bundled with Unlimited Edition
Signature Success Plan
Get the most value from Salesforce with a proactive partnership and personalized experience.
Contact your account executive
- Designated Customer Success Manager
- Customer Success Score
- Proactive Monitoring and Key Event Management
- Fastest 24/7 support response times
Find your path to AI success with the right experts and apps.
Professional Services and Salesforce Certified Partners provide services to get you started with data and ensure long-term success with AI. Depending on your unique business needs, engaging with either or both can maximize your ROI.
Professional Services
Realize value quickly and become self-sufficient with Salesforce.
Partners
Innovate and grow faster with pre-built apps and expertise on AppExchange.
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Personalization FAQ
Salesforce Personalization is our next-generation solution, built natively on the Salesforce Platform. It enables businesses to deliver 1:1 real-time personalized experiences across every customer touchpoint—driving stronger relationships, higher productivity, and increased revenue.
Powered by connected data, advanced AI models, and Agentforce, Salesforce Personalization pulls data from any source, infers customer intent, and makes instant, trusted decisions aligned with both customer and business goals.
Built on Salesforce’s Einstein Trust Layer, it ensures secure data handling and gives marketers full visibility and control over AI-driven personalization. Use cases include activating real-time product and content offers on the web, dynamically tailoring email content, and enabling Agentforce to adapt browsing experiences and respond to customer questions in real time.
Marketing Cloud Personalization+ is a pricing edition that includes both Marketing Cloud Personalization and Salesforce Personalization.
Marketing Cloud Personalization is our personalization solution built on Marketing Cloud (formerly Interaction Studio). Salesforce Personalization is our next-generation solution, built natively on the Salesforce Platform and powered by Agentforce and Data Cloud.
Marketing Cloud Personalization+ is available to both new and existing customers who want to use both solutions for their personalization use cases. For existing customers, this edition enables you to explore and activate the latest innovations without disrupting your current Marketing Cloud Personalization setup. You can deploy the Marketing Cloud Personalization and Data Cloud web SDKs side by side to run Salesforce Personalization use cases on the same site—and even reuse your existing Marketing Cloud Personalization sitemap to define event collection for the Data Cloud Web SDK module.
You can access Salesforce Personalization by renewing or swapping to Marketing Cloud Personalization+.
Yes. MCP+ is available to both new and existing customers. New customers can start with the bundled edition to gain flexibility in how they implement personalization strategies—whether through Marketing Cloud Personalization, Salesforce Personalization, or both.
Marketing Cloud Personalization+ includes:
- Full access to all Marketing Cloud Personalization functionality
- Full access to all Salesforce Personalization functionality, including Agentforce decisioning, AI objective-based recommenders, custom attribution, and cross-channel personalization
- 50 million personalization credits (for Salesforce Personalization decisioning)
Yes. Data Cloud must be provisioned to access both Salesforce Personalization and Marketing Cloud Personalization+.
Salesforce Personalization is built on the Salesforce Platform and relies on the real-time customer profile from Data Cloud to power AI-driven personalization. Since Marketing Cloud Personalization+ includes Salesforce Personalization, Data Cloud provisioning is required for all customers—whether new or existing.
Yes. Salesforce Personalization's intelligent AI decisioning engine powers product and content recommendations, experimentation, and attribution services that can be used across channels (web, email, mobile) and integrated with other Salesforce products, including Agentforce, Service Cloud, Sales Cloud, and Loyalty Cloud.
For example:
- Add personalized recommendations to your service console and Agentforce to help human and digital workforces quickly resolve customer inquiries and turn support conversations into upsell opportunities.
- Help sellers engage customers more effectively by surfacing personalized recommendations directly within the Contact record.
- Use personalized recommendations to select and deliver the ideal content for each loyalty promotion.
This page is provided for information purposes only and subject to change. Products may not be available in all markets. For product availability contact a sales representative.