Welcome to the Admin
Keynote spotlight.
To keep the keynote
celebration going,
I am joined by the amazing
Ella Marks and Jennifer
Ella, Senior
Marketing Manager
for Admin Relations,
and Jennifer Lee,
or excuse me, principal
admin evangelist.
First of all, nice
to see you all.
And it's not a Dreamforce
until I get to hang out
So let's talk about
the Admin Keynote.
Ella, what was your
favorite moment?
Oh my gosh, I have so
many favorite moments.
But if I had to
pick just one,
you might see it's related
to my little, shiny
Are you blinded by
all the sparkles?
This marks our
10th Admin Keynote.
This is a celebration of
10 years of awesome admin.
And it was just
such a big moment
for us to be able
to come together
as a community in one room
and talk about the future
and what's coming next
for the community.
So for me, the
opening video,
seeing all of
the amazing admin
faces, and then also
seeing and hearing
the applause and seeing
everyone in the room
the community is what
makes this so special
and was probably
my favorite moment
It's quite a
celebration, 10 years.
But there were a lot
of big announcements
that we have here at
Dreamforce, Agentforce.
But we also had some
other great product
When you're thinking
about admins,
what are some
of the things
that they should be
thinking about when
I think Agentforce is such
an exciting innovation.
And I'm sure if you've
been tuning in online--
or admins who
are here on site
have seen a
lot of examples
And I think there are
a couple of things
Number one, the
possibilities
of what you can build,
it's just unbelievable.
You think about how,
if you were building
chatbots, you had to think
about the exact dialogue
for every single thing
that you were building.
Now you have the
ability to create
these experiences that you
never even have dreamed
So that's thing
number one.
Thing number two is
it's built on everything
that you have already
created on the platform.
So if you're
building flows today,
all of those flows can be
used within these agents.
And so all of the
work that you've
done on the platform,
all the work
that you're doing going
forward, all of that
is going to help you as
you continue to build
When you use your
natural language skills
to pull in all
of the things
that you've
built as an admin
to create these
agent experiences.
Right, and we
know communication
is one of our core
admin skills, one
of the really
important skills
And so allowing them
to be able to use
that skill here
in a new context,
to deliver amazing
intelligent experiences
with Agentforce, this
is just next level.
And we're so
excited to see
But let's talk a little
about some people
This is a new thing,
Agentforce, and this idea
For admins or
first-timers looking
at this, what are some of
your tips to help them get
First, I will have to
say-- and I'm biased--
check out
admin.salesforce.com.
It's a pretty
good website.
--a lot of resources about
AI, about Agentforce,
all of the new
innovation that's coming
Second, check
out Trailhead.
You can actually
get hands-on
and build your
first Agentforce
in an amazing
Trailhead badge.
So that's where
you can learn more.
You can follow
step by step.
And you'll be surprised
how easy it is really
to get hands-on and really
bring your agent to life
I think what-- there's
already about 2,000 people
who have built
agents already,
using Agentforce at
Dreamforce, so far,
So, Jen, I'm
coming to you.
So let's talk about some
of the other product
We talked about a lot
in the Admin Keynote.
What are some
other innovations
that you were excited
about, especially
So I attended Cheryl
Feldman's session
on The Future of User
Management, which
is always very popular
session at Dreamforce.
Check it out on
Salesforce+ because it is
But there was a
lot of cheers.
And there's just
so much that you
can do to help out
admins, and it's great.
And I love everything
that the flow team
They just keep
on innovating
with-- the screen
enhancement
Seeing that in action
is really powerful.
And being able to click
something and then
have something respond
to that is amazing.
So I'm really looking
forward to that.
And all the other
enhancements
that are coming
down the pike that
will help admins, not just
the users but the admins,
work in troubleshooting,
set up issues,
and things like that
is really exciting.
Earlier today, we heard
a lot of that come up
and a lot of questions
coming back to executives
about, hey, you said you
were working on this.
And Cheryl actually got
up and spoke about some
of the things
that are happening
and some of the
improvements
that are coming to set up
experience, user access.
Alex got up and
talked a little bit
about improvements to
help debug flows and all
Or even summarizing
your flow.
When you come into
org and you didn't
build your flow,
you're just like,
But being able to
summarize that and--
Well, AI helping
admins, that's awesome.
I think we'll see even
more of that to come.
I'm really excited
with the sneak peeks
The road maps have
been so, so cool and--
It is really mind-blowing,
what is being invested in.
And I will say-- and I
don't know the number
But if you just
watch the keynote,
I think it's 988,000
IdeaExchange points.
The product management
team has really, really
been working hard
on delivering
those features that admins
have been asking for.
And we'll see
even more of that
with some of these new AI
innovations coming soon.
Admins are at
the heart of how
our product is
used and developed,
Let's talk about
looking forward.
We already hinted at
some of those things.
But Dreamforce, a lot
of announcements happen.
And then people,
everybody goes back
They go back to
their regular lives.
What innovations
do you think
you're going to
start seeing people
use first and
really put to work
and build use
cases out for?
Well, what I think
has been really
exciting with how
our product has been
developing, especially
with these new AI
innovations, is there
are a lot of ways
now for admins to
build and bring
AI into the flow of
work for their users.
We've seen a lot
of innovation
since TDX this year
with Prompt Builder,
putting prompts in
the flow of work.
We can create
these agents.
But I think what we're
going to see more of,
and what I'm really
excited about,
are features like Einstein
for formulas and flow,
features that
really help admins
build with intelligent--
with the power of AI
and build these
intelligent solutions.
And so I'm really
excited to see
And I think that the
foundation that admins
have by already knowing
these AI features,
already building
on the platform,
continue to grow
that, continue
Everything that you've
learned about AI
up until this point
is going to help you.
And all the things that
they can take advantage
of, hopefully
in the future, I
think we'll be really,
really exciting,
and folks will be
excited to see.
So Einstein for
flow-- hold on.
Jen, can you talk
to us a little bit
So you can
actually go in--
as you're creating your
flow, instead of starting
from scratch, you can
use natural language
to describe what you
want the flow to create.
And then Einstein will
go ahead and create
So it really allows
the newbie admin
to jump-start
their flow journey.
If that was available
when I first
started to learn
how to use flows,
I would have been able
to learn a lot quicker.
So it is our 10th
anniversary, as you said,
Jen, you have been part
of the admin community
Ella, you have
been working
with admins for
several years yourself.
What are some of the
highlights of the last 10
years that really
stick out to you, Jen?
I believe it's
been 10 years.
I still remember the
first Admin Keynote
I think it was in
the InterContinental.
It's either the InterCon
or the Marriott--
And Cheryl Feldman was the
first speaker on there.
And she got the first
Awesome Admin Award.
And then I think
it was 2015 or so,
And that's when we had
our first official Moscone
And then there
was a parade.
And I was so excited to
be recognized as an admin.
So just going
down memory lane,
it just really
warms my heart.
This is going to be a
little bit of a throwback.
So this was before I was
on the admin relations
I remember coming to
Dreamforce maybe 2017
and seeing the line to the
Admin Keynote and going,
All these people
are so excited.
What is going on
here at Dreamforce?
I think there may have
been a dance involved
And it really-- I
was, this is so fun.
I loved seeing
all the community
And for me, it
just sticks out
because it was
unlike anything
I'd ever seen at
Dreamforce before,
that excitement and
just energy of people
And going for
new features.
It's unlike anything else.
The passion of the admin
community is clear.
I am so grateful to
have been involved
And it's so
fun to continue
to see it evolve
as time goes on.
Thank you both so
much for joining us.
Congratulations
on a great keynote
Now, if you want to learn
more and get your admin
career started or dive
into the awesome admin
community, check
out the link,
one of my
favorite websites,
