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When They Don’t Respond, Here’s How You Write a Follow-Up Email
Put specific details in your subject line.
Remind them of their decision to opt in.
Always be respectful of their time.
Place a strong call to action in the text.
Make it ridiculously simple for them to take action.
Focus only on the single recipient.
Personalize wherever possible.
Reintroduce yourself and your product when responding to an unopened message.
Reference your previous conversation — and add new value.
Track your unengaged subscribers and take action.
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