Follow-up emails are an important tool in the email marketer’s arsenal because they allow you to show your commitment to providing real value. However, there does come a point where follow-ups that don’t elicit responses can turn into spam. This is where tracking your unengaged subscribers and updating your subscription list becomes important.
Of course, you don’t have to take someone off your list if they don’t explicitly ask you to, but it’s a good practice to follow. You can set your own standards for what constitutes an unengaged subscriber, but if they haven’t opened an email in three or four months, there’s little chance of you breaking through. Prune your list accordingly, and focus on communicating value to those who are more open to your messaging.
When your carefully crafted email messages go unanswered, it takes patience to write and send the right follow-up email. With these tips, your email subscription audience will be more engaged.