Data 360 gives marketers a unified data foundation built into Agentforce Marketing. Turn existing data into action instantly, without moving it. Create connected customer profiles across marketing, sales, service, and commerce, and activate them in real time across every channel. The result is more personalized experiences, stronger relationships, and faster growth.
Marketers need a CDP to unify their customer data and make it instantly actionable. Data 360, natively built into Agentforce Marketing, gives every team a single, trusted view of the customer across marketing, sales, service, and commerce. With real-time segmentation and activation, marketers can personalize every moment, connect every experience, and build lasting customer relationships powered by unified data and AI.
Unlock all your data, from any source across the business, to gain insight into customers and increase their lifetime value.
Prepare new data for seamless consumption by marketing teams and downstream systems (e.g., kick off a personalized journey in Marketing Cloud, update Contact record in Sales Cloud) using a click-and-drag interface to standardize and map incoming data to the data model in Data Cloud.
Unify and leverage non-CRM or third-party data (e.g., inventory, click data) without needing to physically move or copy it, using two-way data access between Salesforce and partners like Snowflake or Google BigQuery.
Reduce the amount of custom integrations and maintenance preventing marketing teams from using data in campaigns. Ingest and combine customer data with native connectivity to Salesforce apps (Marketing, Sales, Service, Commerce), prebuilt integrations to cloud storage like Amazon S3, and the ability to connect to any system with MuleSoft.
Understand how different types of data (e.g., anonymous, unstructured, real-time) captured in different systems tie back to a single individual. For example, determine that atl@salesforce.com and al123@nto.com are associated with the same person using user-defined rules to link disconnected records together.
Increase speed to market with structured and unstructured data needed to segment audiences, inform Agentforce actions, & analyze performance
Make Agentforce more effective with the right contextual data. By connecting and harmonizing all of your structured and unstructured data in Data Cloud, it becomes available so Agentforce can analyze that data and determine the best action — all while keeping your data safe and secure on the Einstein Trust Layer.
Use Agentforce to help you create target audience segments in minutes. With Data Cloud and Agentforce working together, you can simply describe the target audience you want, and the agent will translate your natural language prompt into the appropriate segment attributes - no SQL required!
Create custom predictive AI models from scratch with clicks not code or bring in existing models from your data science teams. You can do this using direct integrations between Data Cloud and external tools like Amazon SageMaker, Google Vertex AI and Databricks to consume predictions and scores (e.g., propensity to buy or likelihood to churn) generated by custom AI/ML models.
Minimize the number of external analytics tools needed to understand customers and how they respond to campaigns. Use Calculated Insights (e.g., lifetime value) in Data Cloud built with customer profile data and out-of-the box dashboards that combine customer and revenue data to understand and optimize segment performance across activations (e.g., Google Ads campaign).
Data 360 is deeply embedded in Agentforce Marketing, empowering you to personalize every touchpoint with intelligent recommendations, real-time decisioning, and automated journeys powered by Agentforce.
Boost the relevance of personalized recommendations and offers based on unified profile data from every engagement with your brand (e.g., show customer personalized product recommendations on web based on browsing behavior, in-store purchases, past service cases, or sales inquiries).
Reduce wasted spend through more relevant advertising campaigns or by suppressing advertising when it’s not the right time, powered by consented data from customers. Reach customers with direct activation integrations to ad partners like Google, Meta, Amazon, and LinkedIn. Enrich profile data and optimize programmatic media buys with apps from AppExchange partners like Acxiom and The Trade Desk.
Make every journey touchpoint more relevant and timely, activating Data Cloud audiences with data points that influence channel, content, and frequency (e.g., automatically trigger education journey when customers are not using key product features). Refresh journeys with the most up-to-date data and segment membership as changes occur.
Bring the operational customer profile into every workflow across the business, with a single platform built on CRM and the same unified data powering alerts to sales reps, personalized ecommerce experiences, next-best-action service recommendations, and more.
Explore our latest announcements from Dreamforce
Clean Rooms provides a secure environment where organizations can collaborate with partners by analyzing combined datasets, all while preventing data from ever being moved or exposed. This enables organizations to unite with partners across any major cloud. As a key feature, an exclusive direct integration with AWS Clean Rooms transforms a complex, months-long setup into a simple, few-click connection to its broad ecosystem of providers. The resulting insights and new segments can then be immediately activated across Salesforce Customer 360, AI, and Analytics
Unlock the full potential of your digital advertising campaigns and boost media effectiveness. Discover how our media activation and data enrichment partners can help you enhance performance and maximize results using the power of first-party data.
Learn why by reading the analyst reports.
Learn why Gartner named Salesforce a Leader among 12 other vendors.
Data Cloud is a leader in a new report analyzing the top customer data platforms.
Data Cloud is a leader in customer data platforms.
Connect all your enterprise data to Data 360 to enrich audience insights and activate campaigns across every channel.
AI, Data, and CRM are how we achieve the promise of speaking directly to consumers with the thing that matters most to them.
Doug MartinChief Brand and Disruptive Growth Officer, General Mills
With Salesforce, we can provide personalized experiences that meet passenger needs - even if they are one in 80 million.
Peter BurnsDirector of Marketing and Digital, Heathrow
Create and deliver boundless, personalized customer journeys across marketing, advertising, commerce, and service.
Grow efficiently by aligning marketing and sales on the #1 CRM with marketing automation and account-based marketing.
Automate dynamic offers for each customer in real time across each moment in the customer journey.
Optimize marketing performance and spend across every campaign, channel, and journey with cross-channel analytics and reporting.
Nurture relationships and create lasting loyalty on the world’s #1 CRM.
Personalize support across self-service, your contact center, and the field with AI and real-time data on the #1 CRM.
Set the foundation for revenue growth with Salesforce automation and the #1 CRM.
Looking to meet and learn from fellow Marketing professionals? Our #MomentMarketer Community is the place for you.
Using a unified data foundation built into Marketing Cloud, marketers can increase speed to market with both structured and unstructured data needed to segment audiences, inform Agentforce actions, and analyze performance. And allows you to seamlessly activate all your data with insights and automation across every touchpoint in the customer lifecycle.
Historically, customer data platforms (CDP) have been a solution used primarily by marketing teams. Data Cloud not only provides the traditional benefits of a CDP, it also offers a comprehensive data solution for other data-driven teams like sales, service, and commerce, allowing them to automate workflows, personalize customer interactions, and work smarter with AI and Agentforce.
A unified data foundation solves for business use cases across the entire customer lifecycle by making enterprise data easily accessible and actionable, including data from existing data and AI investments (e.g., Snowflake, CRM). For example, raise conversion rates with advanced segmentation and real-time personalization of every customer interaction. Improve customer lifetime value and productivity across teams with shared insights and AI-powered next-best-action recommendations. Increase share-of-wallet using connected journeys and alerts to drive up-sell and cross-sell opportunities for additional products and services for customers with unmet needs.
