Turn IT tickets into 24/7 conversational resolutions with Agentforce IT Service.

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A customer's profile and interaction in the contact center.

Contact Center

Unify your CRM, knowledge, data, and channels to deliver personalized service at scale. Combine AI and human agents to provide 24/7 support, while continuously improving with insights from every customer interaction.

Agentforce for Service helping customers solve problems.

Say hello to Agentforce for Service.

Reduce costs with an autonomous agent assisting your customers across channels anytime using conversational language tailored to your brand’s voice.

Scale personalized service.

Agentforce Service Portal

Offer 24/7 conversational service on any channel with Agentforce. Resolve cases faster and more accurately with answers grounded in trusted data. Setup takes minutes, with pre-built templates you can customize with low-code tools. And, every interaction remains trusted with built-in security guardrails and seamless handoffs to human agents when needed.

Agentforce for Service answering questions for customer.

Deliver faster self-service in less clicks. Agentforce automatically surfaces relevant answers based on what customers actually say — no manual searching required. For anything a customer needs to know, Agentforce instantly displays what they need to take action — saving customers time, improving satisfaction, and reducing escalations.

A dynamic conversation between an AI agent and a customer.

Boost self-service resolution and reduce costs with a service portal powered by Agentforce. Deliver a unified portal experience that adapts to real-time customer data — providing seamless, personalized self-service 24/7.

A personalized help portal.
Agentforce for Service answering questions for customer.
A dynamic conversation between an AI agent and a customer.
A personalized help portal.

Unify every service experience on one platform.

Digital Engagement

Don’t put your customers on hold. Meet them on their preferred channels - from your website, mobile app, SMS, WhatsApp, Facebook Messenger, Apple Messages for Business, LINE, and more. Effortlessly scale 24/7 support with Agentforce and resolve cases faster by automating answers to common questions and business processes.

Chat windows showing an agent's communication with a customer on various channels.

Accelerate sales cycles with personalized, 1:1 SMS messages that build trust and engagement. Boost speed to lead with automated outreach to schedule meetings, share timely offers, and keep conversations moving. Align sales and service on a unified platform that captures every customer interaction across channels and departments in your trusted CRM.

Digital Engagement handling a sales use case.

Turn one-way marketing into two-way conversations on WhatsApp and SMS. Run targeted campaigns that instantly connect engaged customers to AI agents or service reps. Connect marketing and service teams together to deliver a consistent brand experience across every touchpoint.

Digital Engagement handling a marketing use case.

Turn browsers into buyers with seamless, scalable shopping experiences across every channel—chat, SMS, WhatsApp, and beyond. Elevate the entire shopper journey, from discovery to purchase to post-purchase support, with AI agents that seamlessly escalate to human reps when needed. Drive higher conversions and order value with personalized product recommendations, instant answers to product questions, and targeted upsell opportunities. Enhance self-service by instantly managing warranty claims, processing returns and exchanges, and resolving shipping and delivery issues.

Digital Engagement handling a commerce use case.
Chat windows showing an agent's communication with a customer on various channels.
Digital Engagement handling a sales use case.
Digital Engagement handling a marketing use case.
Digital Engagement handling a commerce use case.

Eliminate phone wait times with AI and service reps.

Salesforce Voice

Get on the phones faster with out-of-the-box telephony integration with Amazon Connect or a range of partners on the Salesforce AppExchange. Embed the phone into your digital channels in Service Cloud to provide a holistic view of your customer conversations. Connect your customers to the right service rep at the right time and give your teams all the context they need to assist customers faster than ever.

Integrate telephony with a range of partners and apps.

Easily manage case volume across all channels without compromising service quality. Automatically route every case to the best fit agent based on skill, availability, and capacity across messaging, chat, email, voice, and partner channels.

A unified view of omni-channel messages.

Save time and scale knowledge with AI assistance for your contact center. Automatically generate conversation summaries, guide service reps with dynamic, case specific action plans, and accelerate onboarding while maintaining compliance. Transform past interactions into helpful knowledge articles and deliver instant, accurate answers with automated replies.

AI helping reps with knowledge and next best actions.
Integrate telephony with a range of partners and apps.
A unified view of omni-channel messages.
AI helping reps with knowledge and next best actions.

Improve contact center operations.

Customer Signals Intelligence

Boost CSAT, NPS, and customer lifetime value with AI-powered surveys across every channel. Automatically capture feedback at key moments like onboarding, adoption, renewal, and adapt in real time. Track sentiment across the customer journey with prebuilt dashboards to spot trends, improve experiences, and reduce operational costs.

Build an AI generated survey with Feedback Management.

Gain a real time view of contact center health with powerful supervisor insights. By combining AI and human feedback, you can spot trends, monitor performance, and make fast, data driven decisions to keep operations running at peak efficiency.

Command Center for Service showing key stats.
Build an AI generated survey with Feedback Management.
Command Center for Service showing key stats.
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Take a tour of the #1 AI CRM for service.

Find out how Service Cloud helps you deflect 30% of cases and deliver value across your customer journey with CRM + AI + Data + Trust.

Get the most out of your contact center software with partners apps and experts.

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Contact Center Software FAQ

A contact center is a hub where companies manage customer interactions across communication channels, including phone, email, messaging, and social media.

Contact and call center software empowers your company to manage customer service in the cloud. Engage with customers across digital or voice channels, route the right work to the right agent at the right time, and give supervisors omni-channel visibility. Learn more about the differences between contact centers vs call centers.

Call center software refers to telephony tools that allow service organizations to connect with their customers over the phone. Contact center software, meanwhile, will typically include omnichannel engagement options, as well as routing and tools for supervisors to monitor their contact center and report on analytics.

CRM stands for customer relationship management, and it allows your company to stay connected to customers across departments, run your business efficiently, and boost customer satisfaction. Contact center software provides the real-time engagement channels to manage your customer support needs. CRM and contact center software can integrate seamlessly.

Choose a contact and call center software that enables you to support your customers on their channel of choice and gives your agents access to the same set of customer data, tools, and workflows regardless of channels.

Contact center CRM software, also known as customer relationship management software, is a tool used by contact centers to improve customer contact center experiences. The software stores information about customers, tracks customer interactions, and simplifies communication and customer service channels — all in one place.

The cost of Salesforce contact center software varies depending on whether you are adding voice, digital channels, AI and self-service to your Salesforce CRM software. See the Voice pricing page to learn more about pricing for call center software and related products.