Experiences that adapt. Marketing that responds. Marketing Cloud brings autonomous AI agents, actionable data, and full-funnel workflows together to power two-way conversations across every channel.
Marketing Cloud is a complete marketing platform designed to help you personalize every moment and turn one-way campaigns into two-way conversations. By connecting every department through actionable data and Agentforce, we empower teams to work together to build lasting customer relationships. No matter your tech stack, company size, or industry Marketing Cloud can help you drive growth for your business.
Marketing that stops talking at customers and starts working with them.
Every marketing moment, powered by a single trusted view of the customer.
Digital that remembers and engages in real time through a two-way conversation.
Automation plus your imagination, powered by unified data and Agentforce.
Marketing that never sleeps but continually learns and improves on its own.
*Salesforce Customer Success Metrics
A complete agentic marketing solution designed to help you personalize the right moments and have two-way conversations across the entire customer relationship.
Build customer relationships and drive loyalty through better experiences across connected marketing channels.
Grow revenue by aligning marketing and sales around every account.
Drive growth with faster access to centralized data that's seamlessly activated to any channel.
Drive ROI and CLV with personalized experiences across every customer touchpoint.
Optimize cross-channel campaigns and spend with a single view of your marketing performance.
Increase profitability and loyalty with better engagement and personalized rewards.
Grow your small business faster with marketing automation on the Salesforce platform.
Optimize every step of the campaign process with trusted, purpose-built AI.
With Data Cloud and Marketing Cloud, SiriusXM harmonizes data across channels to create a 360-degree view of listeners. That way, they can personalize marketing experiences to keep subscribers engaged.
With a shared view of customer data and powerful real-time insights from Salesforce Data Cloud, sales, service, and marketing pros can delight fans with well-choreographed speed and consistency. Here’s how they do it.
Generate segments in real time, adapt experiences to every individual, and deliver personalized answers in every channel 24/7.
In this e-book, you’ll discover the importance of personalization, and how you can create a strategy of your own.
See the top trends in data, AI, and more — from nearly 5,000 marketers worldwide.
A unified marketing and service strategy can deliver more personalized customer journeys. Here's how to build yours.
See how agentic automation helps you build lasting customer relationships.
See why Gartner® named Salesforce a Leader for the eighth year in a row, and placed furthest for Completeness of Vision.
Learn why Gartner named Salesforce a Leader among 12 other vendors.
See why Salesforce was named a Leader for the eighth year in a row.
Join our Marketing Cloud AI product leaders to discover how Agentforce for Marketing transforms AI insights into tangible actions, driving real enterprise value.
Discover how to enhance personalization and optimize marketing strategies through the partnership between Meta and Salesforce, leveraging innovations like the Data Cloud and Meta Conversions API.
Learn how to leverage data for personalized customer engagement through customer stories focusing on data activation and personalization strategies.
See how Flexo Concepts transformed their B2B Marketing with Salesforce Account Engagement.
Looking to meet and learn from fellow Marketing professionals? Our #MomentMarketer Community is the place for you.
Trusted advisors with unmatched Salesforce experience and expertise, by your side.
Marketing Cloud is a complete marketing platform designed to help you personalize every moment of engagement across the customer lifecycle. By connecting every department through actionable data and Agentforce, we empower teams to work together to build lasting customer relationships. No matter your tech stack, company size, or industry, Marketing Cloud can help you drive growth for your business.
Marketing Cloud brings agentic marketing to life by giving every customer access to autonomous AI agents that act as always-on collaborators, generate segments in real time, adapt experiences to every individual, and deliver personalized answers in every channel—24/7.
Unstructured data is AI-ready with Data Cloud to unify PDFs, videos, CMS, and more to power automation, real-time analytics, and Agentforce —turning content into a live knowledge base.
The end of one-way marketing is here. With Agentforce embedded across email, SMS, and web, “do-not-reply” messages become two-way customer conversations across channels and departments - connecting marketing with sales, service, and commerce.
Campaigns can now assemble and optimize themselves in Marketing Cloud. Deploy campaigns in hours, not weeks with always-on execution, performance monitoring, & real-time optimization based on the marketer’s goals and guidelines.
Powered by agentic AI, agentic marketing puts autonomous AI agents to work — personalizing and connecting experiences across every touchpoint. Unlike traditional automation, marketers define the strategy — such as “increase loyalty among at-risk customers” — and AI agents handle the execution. They create content, build audiences, personalize messaging, optimize performance, and even manage handoffs between teams and channels. So instead of juggling tools and chasing approvals, marketers get time back for what really matters: strategy, creativity, and driving growth.
Agentforce is a type of artificial intelligence (AI) application designed to execute specialized tasks to help marketers and customers. Agentforce for Marketing Cloud offers marketers pre-built skills to streamline key marketing tasks such as planning and creating marketing campaigns - Agentforce can help marketers create a brief, target audience segment, email and SMS content, build a customer journey in Flow, and even provide a campaign summary! For more specialized needs, marketers can create custom agents using Agent Builder.
Choosing the right marketing software involves considering several key factors. Start by identifying your specific marketing needs and goals. Evaluate the features and capabilities of different software options, ensuring they align with your requirements. Consider factors such as ease of use, scalability, integration with existing systems, and customer support. Take advantage of demos to assess its user-friendliness. Read reviews, seek recommendations, and consider the reputation and track record of the software provider. Pay attention to data security, privacy, and compliance with regulations. Finally, evaluate the cost and value proposition to ensure the software fits within your budget and offers a strong return on investment. By carefully assessing these factors, you can choose the marketing software that best suits your business needs.
If you run digital marketing campaigns across multiple channels, marketing software can greatly benefit your business through automation, personalization, and data-driven marketing decision-making. Marketing software streamlines processes, improves productivity, enables personalized customer experiences, and provides valuable insights for optimizing marketing strategies. It helps businesses stay competitive in today's digital landscape and grow more efficiently. Assess your marketing needs, resources, and goals to determine which marketing software is most valuable to your business objectives.
Choosing the right marketing software involves considering several key factors. Start by identifying your specific marketing needs and goals. Evaluate the features and capabilities of different software options, ensuring they align with your requirements. Consider factors such as ease of use, scalability, integration with existing systems, and customer support. Take advantage of demos to assess its user-friendliness. Read reviews, seek recommendations, and consider the reputation and track record of the software provider. Pay attention to data security, privacy, and compliance with regulations. Finally, evaluate the cost and value proposition to ensure the software fits within your budget and offers a strong return on investment. By carefully assessing these factors, you can choose the marketing software that best suits your business needs.
