Grow revenue and relationships with the #1 AI CRM.

Acquire profitable customers faster with unified, real-time data. Scale personalization and growth with the #1 AI CRM, built for retail. Boost loyalty with connected experiences across marketing, commerce, and service delivered through the Einstein 1 Platform.

See how top retailers activate data and AI with Salesforce.


Smarter retail starts with Salesforce.

93 %
achieved positive ROI*
Nearly all retailers see an impact on overall revenue.
37 %
increase in online revenue*
Retailers experience online gains with Salesforce.
27 minutes
saved per service case*
Salesforce makes service calls significantly more efficient.
global shoppers feed data into our Holiday Insights HQ
Salesforce provides a deep dive into holiday shopping data.

Build the perfect retail solution on Einstein 1.

A collection of consumer goods in a shopping basket.

Run your retail media network from one connected platform.

Looking for higher margins? Salesforce for Retail Media is designed to help retailers grow advertising revenue, scale media operations and sales, and optimize campaign performance by activating first-party data.

A customer interacting with a sales representative.

Everything you need to maximize ROI.

From support, expert guidance, and resources to our trusted partner ecosystem, we’re here to help you get more value from Salesforce in the AI era.

Get the most out of your retail business with thousands of partner apps and experts.

Learn new skills with free, guided learning on Trailhead.

Salesforce for Retail FAQ

Our portfolio of products, built on the trusted Einstein 1 Platform, helps you connect with customers in a whole new way. Now everyone — your marketing, sales, commerce, service, IT, and data teams — can augment their work with connected data, trusted AI, and the #1 AI CRM, purpose-built for retail.

Retailers have access to a unified engagement platform that provides a single source of truth across their entire partner ecosystem –  marketing, commerce, service, and IT. You can now focus on driving costs down and loyalty up with Salesforce for retail CRM.

Boost loyalty with connected experiences across marketing, commerce, and service, delivered through the Einstein 1 Platform. Empower employees and associates with digital tools and data to effectively serve shoppers at all touchpoints with our retail solutions.

Choose the retail solution that's right for you — whether your goal is to win new and profitable customers, simplify and scale omni-channel commerce, elevate connected and consistent service, supercharge your store and HQ employees, or strengthen and optimize partner relationships.