7 Top AI Sales Tools and Software for 2025

What if you had more time in your day to actually sell? Manual tasks like running reports, writing meeting notes, and updating customer data can squander your skills. Our State of Sales research finds 67% of sales reps expect to miss their quotas, and that's at least in part due to inadequate or ineffective tech to help them minimize administrative tasks and make complicated analyses easier.

That's where AI sales tools come in, transforming the sales process from start to finish. From automating lead qualification to generating personalized follow-ups, these AI tools are helping teams focus on what matters most: picking up the phone and closing deals. Here's a look at some of the highest-rated top AI sales solutions for your team.

• What are AI sales tools?
• How do AI sales tools work?
• 7 top AI sales tools for your sales team
• Benefits of implementing AI sales tools
• Top trends for AI sales tools
• 5 key features to look for in AI sales tools
• How to choose the best AI sales tools for your team
• AI sales tools FAQs

AI sales tools are software and apps that use automation, machine learning, and more to take over tedious tasks, analyze data sets and draw actionable insights, and offer prompts and recommendations to make selling faster and easier. Consistently refined AI tech is helping sales teams identify leads, personalize communication, predict sales performance, and take care of scheduling and data entry.

Today, AI for sales can be baked into sales processes in different ways. SMBs can use agents that work as smart assistants that handle routine tasks. AI can also work for enterprise sales teams on a much larger scale with predictive sales forecasting, which finds connections among business trends, lead behavior, and sales performance to find potential opportunities and gaps in your sales pipeline.

AI sales tools ultimately help reps focus on building relationships and actually selling, rather than drafting emails and manually updating their CRMs.

With machine learning and algorithms, AI sales tools tap into the data contained in your CRM and take over tasks to help your sales team be more efficient and effective. AI software and apps can automate tasks like collecting information, entering relevant data, keeping track of prospects and pipelines, writing preliminary email drafts, and more.

Automation is just the start. Sales tools with advanced AI capabilities can help you assess your data and extract insights. This can help salespeople identify which leads to pursue, predict which deals are likely to close, forecast performance (and which areas to adjust), analyze demographics and market trends to uplift new outreach opportunities, and more. Another aspect called conversational AI can summarize your sales calls and analyze them to offer coaching tips.

These tools can be transformative for your sales and your overall business. Our research found that 83% of sales teams that use AI had revenue growth in the past year compared to 66% of teams that weren't using AI.

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The following list is curated from G2 and Capterra , both of which score sales software based on user feedback, features available, and overall satisfaction. G2 uses a five-star system focused on usability, customer satisfaction, and market presence while Capterra (which also uses a five-star system) incorporates user ratings across categories like ease of use, customer support, and value for money.

Each of the tools listed here has a minimum rating of four stars, ensuring they are top contenders for streamlining your sales process, improving collaboration, and helping your team work smarter.

Salesforce Sales Cloud is a leading sales AI tool that combines predictive, generative, and autonomous AI with a powerful CRM platform to support sales reps in every stage of the sales process. With tools such as Einstein AI and Revenue Intelligence Salesforce automates routine tasks, provides predictive analytics, and enhances customer interactions — all grounded in your CRM data.

How it helps sales teams:

• Pipeline management: Sales Cloud AI monitors reps’ pipeline health and flags at-risk deals, helping sales teams prioritize efforts and focus on improving win rates.
• Sales engagement: Salesforce's AI for sales uses CRM data to generate tailored recommendations for your best next action to get the sale. Einstein Conversation Insights gives reps conversation intelligence tools to identify trends and surface coaching moments in the flow of work. And Agentforce, the autonomous AI layer of Salesforce, nurtures leads 24/7, freeing up sales reps' time to focus on building customer relationships and closing more deals.
• Sales enablement: Training, coaching, and productivity boosters are built into the software. This lets sellers learn and onboard in the same system they're already using. Managers can structure educational content and activities to target KPIs and monitor progress and milestones. Agentforce offers help here, too: An AI call coaching tool gives reps feedback on sales pitches and helps reps roleplay sales conversations to make it easier to close.

Reporting and dashboards: Customizable sales dashboards provide real-time and predictive insights into opportunities, trends, and team performance, helping teams forecast sales intelligently and make informed decisions.

Outreach is a sales engagement platform designed to help sales teams reach out to prospects and manage every deal effectively. Combining AI-powered insights, automation, and channel sales management, Outreach streamlines workflows and helps improve productivity.

How it helps sales teams:

• Pipeline management: Outreach aligns teams with sales planning features, providing a shared timeline and clear next steps to keep deals on track and moving forward. The platform helps automate workflows such as email sequences, task assignments, and follow-ups.
• Sales engagement: AI-driven insights analyze prospect engagement and suggest optimal actions, including tailored email and call scripts. The software offers a second opinion on your sales forecast, letting you review assumptions and refine your strategy.
• Sales enablement: Tools for getting salespeople trained and up to speed are built into the system. Ongoing skills development can happen with real-time active coaching based on activity inspection of key sales data metrics.
• Reporting and dashboards: Reports can be generated for actionable insights on sales execution, team performance, daily activity, and sequences. AI sifts through customer interaction data to give automated analyses, predict outcomes, make suggestions, and help keep sales forecasts updated.

Apollo.io is a revenue intelligence platform powered by AI. With access to a B2B database of more than 210 million contacts and AI capabilities, Apollo simplifies workflows and enhances decision-making for sales and marketing teams.

How it helps sales teams:

• Pipeline management: A suite of tools helps sellers track deal opportunities from start to finish. Use the database along with AI prompting to build targeted lists of leads. AI-generated lead scoring uses the criteria, weighting, and variables you select to identify the most likely conversions. Automation simplifies sequences and outreach and helps keep workflows moving.
• Sales engagement: An AI sales assistant automates tasks and recommends tactics to prioritize prospects and tailor outreach strategies. AI sequences help sellers with sending emails, making calls, connecting on LinkedIn, and scheduling meetings.
• Sales enablement: A coaching tool taps into automatically recorded metrics and performance data. Managers can track goals and assess interactions and activities so they know when to intervene. Conversation intelligence AI helps analyze call transcripts for key words and phrases so you can identify and scale what works.
• Reporting and dashboards: Use pre-built or custom dashboards to view the metrics that matter to you on sales activity, email and call engagement. Analytics on call interaction and rep performance help identify wins and best practices.

Pipedrive is a sales enablement platform well-suited for small- to mid-sized teams seeking a simpler way to manage workflows. By incorporating AI-driven automation and insights, Pipedrive helps teams stay organized, prioritize opportunities, and improve efficiency.

How it helps sales teams:

• Pipeline management: Organize and track deals by pipeline stages customized to your sales cycle. You can set triggers and actions to automate tasks such as scheduling calls and sending emails. Color-coded prompts let you know when a deal is about to go cold.
• Sales engagement: Automated lead nurturing prompts conversations and next steps. An AI-powered sales assistant finds insights by analyzing sales data and notifies you about recommended activities to tackle next.
• Sales enablement: Users can tap into Pipeline Learn courses to onboard and understand how to streamline customer data, improve sales workflows and processes, and make the most out of the CRM. Within the platform, an insights feature helps sales reps identify winning patterns and lets managers spot what KPIs and skills reps need to focus on.
• Reporting and dashboards: The insights feature digs into customer data and rep performance metrics in real time to show progress toward goals. A customizable sales dashboard shows metrics like deal progress, conversion, value of deals won, and revenue forecasting.

Gong is a sales coaching and sales analytics software that records and analyzes sales calls. Its AI-driven conversation analytics dig into language, tone, and patterns to show what's working and what's not. Gong helps teams track deals, refine their approach, and get coaching tips.

How it helps sales teams:

• Pipeline management: Gong captures and analyzes customer interactions across all communications. It can be used on its own or can tie data back to CRM-managed information to show an updated pipeline. The software tracks deals in real time, highlighting risks and opportunities so reps can focus on the most critical actions.
• Sales engagement: AI analyzes and trains on complete customer interactions to give sales reps actionable insights and personalized recommendations to draft targeted and relevant messages, emails, and call scripts. Gong Engage can analyze speech and provide prompts on live calls to help guide reps' next steps in the conversation.
• Sales enablement: The software provides actionable tips for topics and behaviors that reps struggle with during calls. Coaching materials are developed based on successful interactions by top performers. Rep performance analytics help managers identify areas for improvement and tailor ongoing training.
• Reporting and dashboards: Conversational data is captured from customer interactions to provide pipeline analysis, competitive analysis, rep performance scoring, trends forecasting, and more. The Economic Pulse dashboard uses AI to assess risk and trends, such as when customers' concerns about the economy are discussed on a call, and project how deals may be impacted.

Salesloft is a revenue orchestration platform that uses AI to turn buyer signals into actionable insights. Its suite of AI-powered tools streamlines workflows, offers real-time coaching, and automates repetitive tasks.

How it helps sales teams:

• Pipeline management: Salesloft's Cadence feature uses frameworks, automation, and AI to cut busy work and provide focus zones for prospects and deals that are likely to advance. CRM sync and deal editing happen on a single dashboard to monitor the updated status of deals.
• Sales engagement: Rhythm AI analyzes buyer behavior to recommend the best times to reach out and ensure sellers act when leads are most engaged. Conversation intelligence is built into the platform to give data on every sales interaction and aims to help the rest of the team replicate the behaviors of top sellers. Conductor AI prioritizes cadences, sales playbooks, and tasks, guiding sellers with the next best steps to move deals forward.
• Sales enablement: Conversation intelligence also supplies managers with data analysis so they can coach sellers on closing. Coaching efficiency is built into the workflow with AI-populated rep performance scorecards. Managers can give targeted and timely feedback, and generative AI surfaces insights to create action items and recommendations.
• Reporting and dashboards: Sales forecasting leverages multiple factors to provide accurate projections, customizable dashboards, and insights about missed opportunities. Data aggregation and AI analysis of sales activities give sales teams comprehensive metrics and insights to help make data-driven decisions and identify areas for improvement.

Clari is an AI-powered revenue intelligence platform that automates data capture from tools like your CRM and provides actionable insights to improve forecasting and pipeline management. With a focus on accuracy, Clari claims its predictive capabilities deliver 98% precision for revenue projections.

How it helps sales teams:

• Pipeline management: Clari offers a sales pipeline dashboard where sales reps and managers can review all account interactions as they happen. Its Flow module shows how deals move over time and help users spot which ones are on track and which ones are slipping.
• Sales engagement: The Groove tool captures and automates sales activities. It analyzes customer interactions to give AI-powered insights on sentiment, pain points, and buying signals so that reps can personalize their communications approaches.
• Sales enablement: Sales reps receive real-time coaching with instant feedback during calls. Managers can then use these assessments to onboard and train sales reps on strategies that work.
• Reporting and dashboards: Automatically captured sales data from CRMs, emails, calendars, and more show a clear view of sales activity and metrics via customizable dashboards. AI can tap into this data and find patterns, identify trends, generate predictive insights, and project sales forecasts.

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AI sales tools can automate non-selling tasks such as nurturing inbound leads, handling early funnel tasks like outreach and scheduling, and providing CRM-based responses for personalized interactions. For example, they can answer initial product questions, book meetings, and eliminate lengthy email exchanges.

The tools can upskill your sales reps, too. AI improves sales rep performance by analyzing calls, recording interactions, and offering personalized coaching. Reps can practice their pitches or rehearse handling objections in a role-play designed for a specific deal, with the AI providing targeted feedback afterward.

AI improves personalization. Imagine an AI tool analyzing a lead's history and suggesting the perfect follow-up email or next step. It's like having a sales coach who knows everything about your prospects. You can approach sales calls with the full context of your prospects' challenges, needs, and budget.

AI sales tools help plan for the future. AI analyzes vast amounts of customer data, uncovering patterns and insights you'd otherwise miss, especially without a dedicated team of data scientists. These tools provide a birds-eye view of your pipeline and can draw insights into the health of your sales performance. They can flag bottlenecks, track deals, and even flag potential losses.

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Just when it seems tech can't move any faster, AI sales tools take another leap forward. Here are the trends we're seeing today:

Predictive AI doesn't just flag potential risks. It spots opportunities you might have missed. For example, Agentforce and sales AI tools can analyze deal stages, highlight trends, or alert reps when a deal shows signs of stalling. These insights allow sales reps to prioritize their efforts, while managers can adjust strategies in real time to hit their targets.

Sales tools that don't talk to your CRM create more work. That's why AI tools like Agentforce integrate seamlessly, syncing data across platforms so nothing slips through the cracks. Whether it's updating records after a call or pulling in contact details from email, these integrations ensure your tech stack works together—and your data flows effortlessly.

With customer trust on the line, AI tools must protect data at every step. Tools with strong trust layers—like prompt encryption and anonymized data—ensure sensitive information stays secure. Sales teams are increasingly opting for AI that complies with privacy laws such as the European General Data Protection Regulation (GDPR), making security a top priority for any tool they use.

AI is powerful, but it's not perfect. Bias, errors, or hallucinations (when AI generates false information) can erode customer trust. To avoid these pitfalls, sales teams use tools with built-in guardrails — such as clear parameters for AI-generated outputs — and training reps to validate insights before taking action. This lets sales reps use Agentforce and AI as support tools, not the sole decision-makers.

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When it comes to AI sales tools, flashy features don't matter if they don't solve real problems for your team. Here are the most essential features to keep in mind when choosing the right platform.

1. CRM integrations: Some AI sales tools come built into their own CRM, while others integrate seamlessly with the one you already use. The key is finding a tool that fits into your existing system to centralize your data and automate workflows. A good integration ensures reps can spend more time selling and less time on manual updates.
2. Generative AI: Generative AI for sales pulls key customer data to write emails, automate outreach, and prep reps for calls with up-to-date information. It also keeps your CRM fresh by automatically updating records after every interaction. It's like having a personal assistant that knows your business inside out.
3. Predictive analytics: With predictive analytics, AI tools can forecast sales performance, flag bottlenecks, and create custom reports. Dashboards show real-time insights into your pipeline.
4. Compatible integrations: Your tools need to work together without a hitch. AI platforms that sync data across CRMs, email systems, and communication tools eliminate manual entry and keep your records accurate. Smooth integrations mean no data gaps and fewer missed opportunities.
5. Trust layer: Protecting customer data isn't just a priority—it's a requirement. Look for tools with features like encryption, access control, and compliance with data privacy regulations. A secure platform builds trust with your team and your customers.

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Before exploring AI sales tools, start by identifying your team's biggest challenges. The best tool isn't the one with flashy features — it's the one that solves your biggest time wasters. If you had to narrow it down, focus on these three key criteria:

The best AI sales tools bring all your customer and sales data together in one place. Instead of juggling disconnected systems and fragmented information, everyone on your team can access the same up-to-date details. Whether you're tracking sales leads, managing accounts, or reviewing pipeline performance, having everything centralized streamlines workflows and eliminates the need for manual updates. Seamless integration with your CRM and other tools not only reduces errors but saves time.

Basic AI tools that automate email responses or create templates are tablestakes. The most effective AI sales tools go further with advanced capabilities such as predictive analytics and real-time insights that give you actionable tips on how to close deals faster. They can track prospect behavior, flag stalled deals, and suggest tailored next steps based on what's happening in your pipeline. For example, if a deal is stuck in one stage, the tool might recommend a specific outreach strategy informed by historical data. Look for tools that analyze your data to provide actionable recommendations—helping your team make smarter, faster decisions.

Data protection is non-negotiable. Strong AI sales tools offer encryption to protect data in transit and storage, along with access controls to manage who can view or edit key information. Compliance with regulations such as GDPR or the California Consumer Privacy Act (CCPA) adds another layer of trust, ensuring that your platform meets industry standards. Neglecting these protections risks not only breaches but also losing customer confidence. Ask vendors about their trust layers, how they handle sensitive data, and what safeguards they have in place. Data security isn't just about checking a box—it's about protecting your business and your relationships.

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