Provide a Seamless Personalized B2B Commerce Experience

SOLUTION: TRANSFORM B2B COMMERCE

Empower channel partners with a seamless, personalized, and collaborative buying experience.

Experience the world’s #1 CRM, reimagined for B2B commerce.

Help channel partners move at the speed of business and drive larger purchase orders, thanks to Commerce Cloud’s self-service capabilities. Use the Lightning Platform to build richer, seamless brand experiences at scale. Drive greater retailer collaboration with faster, smarter service powered by Service Cloud. And leverage Marketing Cloud to send buyers prompts with personalized offers fueled by Einstein artificial intelligence.

Here's how it works.

With our Transform B2B Commerce solution, consumer goods companies can exceed the expectations of their channel partners by offering a B2C-like buying experience. See how our unified platform helps companies cost-effectively reach and serve long-tail customers.

Streamlined Purchasing
Offer streamlined, intuitive, and customized ecommerce sites with the flexible purchase, shipping, and self-service capabilities that buyers today expect.

Personalized Engagement
Leverage intelligent insights to optimize your lifecycle marketing with tailored offers, relevant knowledge articles, superior support, and more.

Collaborative Growth
Increase customer lifetime value and drive deeper loyalty by offering channel partners access to data-rich insights that help shape joint business plans.

Retailers
Drive mutual business growth by engaging with current and new customers like never before.

Here’s how it works.

Streamlined Purchasing
Offer streamlined, intuitive, and customized ecommerce sites with the flexible purchase, shipping, and self-service capabilities that buyers today expect.

Personalized Engagement
Leverage intelligent insights to optimize your lifecycle marketing with tailored offers, relevant knowledge articles, superior support, and more.

Collaborative Growth
Increase customer lifetime value and drive deeper loyalty by offering channel partners access to data-rich insights that help shape joint business plans.

Retailers
Drive mutual business growth by engaging with current and new customers like never before.

Customer Success Story

Coca-Cola is a Trailblazer.

“Our sales team can see the orders that are coming in from ecommerce. So can our customer call center agents. So everybody has the same view of the customer. We’re seeing growth. It’s fantastic.”

MARTA DALTON, DIRECTOR OF ECOMMERCE

See the Story

See our Transform B2B Commerce solution in action.

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72%

of B2B companies expect vendors to personalize engagement to their needs*

69%

of B2B companies expect a B2C-like digital buying experience*

67%

of B2B companies switched suppliers for a more consumer-like experience*

*State of the Connected Customer Report, Salesforce 2018

Explore the advantages of Salesforce for Consumer Goods.

e-book

Manufacturing Meaningful Consumer Relationships

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Report

Transform Customer Engagement with Deeper Insights

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Report

Connected Consumer Goods Report

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Analyst Report

Why Consumer Goods Companies Use Salesforce

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Demo

Salesforce for Consumer Goods

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Report

Consumer Goods in the Digital Age

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Questions? Let's talk.

Learn more about our Transform B2B Commerce solution and discover all the ways Salesforce CRM solutions can help your consumer goods business reach new levels of success.