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Claims adjuster photographs a damaged gray car with a phone while holding a tablet, with overlays showing policy details, claims processing, and a claim status chat.

Grow policyholder relationships with trusted data and AI.

Salesforce enables insurers to become agentic enterprises - helping carriers and MGAs unlock siloed data, grow efficiently, and deepen policyholder trust with Agentforce 360. Manage core sales, service, marketing, product development, quoting, and claims from one deeply unified property and casualty insurance software platform.

Insurers around the world are driving efficient growth with Salesforce.

Optimize insurance distribution management.

Equip your teams with tools to view and manage distribution partners and automate workflows. Drive profitable growth by empowering producers with trusted data and AI.

Agentforce chat panel summarizing highlights of the Levin Insurance Agency account in Chicago, beside a Salesforce account record with an activity timeline.

How it works:

  • Accelerate sales performance. Analyze, score, and allocate resources to optimize your distribution partner strategy in a single view. Simplify agency management — including AI-generated recaps to assist with meeting prep and follow-ups.
  • Improve territory management. Boost efficiency with intelligent territory planning and route optimization. Visualize data to fuel better decisions, streamline field operations, and optimize territories faster than ever.
  • Speed broker onboarding. Make it easy for producers to sign up through an interactive portal. Use recommended actions to improve relationships, plan activities, and deliver training resources. Easily monitor status from a single dashboard.
Insurance producer dashboard showing performance gauges and a lead prioritization list that pairs each lead's potential premium with a likelihood-to-buy score, led by Jane Adams and Steven Arndt.

How it works:

  • Bring sales and marketing together. Equip agents and producers with an AI-infused, centralized solution that puts policyholders at the center of every interaction. Reduce manual tasks while identifying and converting more leads in less time with Agentforce.
  • Build meaningful relationships with real-time data. Surface actionable insights, manage attrition, and drive growth with the assistance of agents grounded in policyholder data.
  • Improve client outreach with AI agents. Unlock agentic productivity by helping producers and agents save time on client meeting prep, logistics, and follow-ups with AI. Autonomously deliver personalized communications at scale with grounding and prompts.
Insurance underwriting home page showing inbox, all commercial submissiongs, and my quotes.

How it works:

  • Digitize submissions. Empower brokers and agents with digital submission access via portal, mobile app, or API, all with dynamic data enrichment to minimize user input.
  • Unlock automated quoting. Drive straight-through processing of digital applications, automate referrals, and give underwriters a workstation to accelerate their work.
  • Drive underwriter productivity. Consolidate the underwriter’s desktop in a single application with queues, workflow automation, quote configuration, document review and generation, and premium rates.
  • Visualize your business. Use graphic-rich reports to see business flows by source and underwriting stage. Leverage 360-degree broker views and deep portfolio analytics in decisions.
Insurance product catalog hierarchy for the Auto Silver auto policy, mapping coverage options Collision, Comprehensive, and Uninsured Motorist under a Coverages node.

How it works:

  • Innovate at scale. Accelerate product deployment. Define product classes with inheritance and override capabilities, and apply re-usable dynamic attributes in an intuitive UI.
  • Manage the policy lifecycle. Easily handle policy actions, such as changes, cancellations, and automated renewals in real time with prebuilt services optimized for performance and volume.
  • Revolutionize policyholder experiences. Use Agentforce to slash hold times with instant policy and quote summaries that speed up accurate quoting.
Salesforce Insurance Underwriting home page with a list of commercial submissions, a My Quotes list, a 4:00 PM Beverage Company UW Review event, and Agentforce Insights alerts about agency leads and leadership changes.

How it works:

  • Delight policyholders with self-service. Empower customers with smart solutions, reduce inbound calls, capture digital interactions, and improve operational efficiency.
  • Drive agent efficiency. Increase agent/rep productivity by auto-generating responses, providing conversation insights, summaries, and knowledge articles – all through a “single pane of glass.” Personalize customer support by integrating chat bots to find and answer specific information.
  • Enable client swarming. Accelerate case resolution by collaborating with experts to resolve issues and ensure satisfaction.
  • Generate better insights. Access dashboards and generated narratives that show the impact of carrier and agency interactions, rate activity, claims, and underwriting.
AAA Washington logo with sparkles and a green keypad icon.

It's a greenfield opportunity to look at Agentforce as a potential differentiator for how we deliver a digital first insurance experience.

Jim Ryan
CIO, AAA Washington
Salesforce Insurance console showing Claim 000072 at the Adjuster Review stage, with the Details tab open. It lists claim type Auto, loss type Collision, and account Rachel Adams.

How it works:

  • Simplify First Notice of Loss. Deliver highly configurable, omni-channel claim intake available via web, smartphone, contact center, and chat.
  • Reduce claim cycle time. Automate claims workflows and easily surface all claims activities in a single view. Invoke rules to advance a claim through defined states. Tie actions to state transitions, such as logging, integration, notifications, and more.
  • Create customer-centric processes. Empower adjusters with access to a 360-degree view of every policyholder that allows you to deliver seamless and personalized digital claims experiences.
  • Remain agile. Deploy an end-to-end solution or integrate digital capabilities with your existing core claims system.
Financial Services Cloud drives efficiency for Cumberland Mutual
Learn how Cumberland Mutual used Financial Services Cloud and Agentforce to simplify claims, personalize service, and boost productivity.

Keep up with the latest property and casualty insurance trends, insights, and conversations.

Cover of Auto Insurance Policyholder Retention ebook
Guide

Access the Path to Auto Insurance Policyholder Retention

Property and Casualty FAQ

Salesforce is the world’s #1 AI customer relationship management platform. Salesforce’s Customer 360 approach for insurance empowers insurers and their distribution partners to manage all core operations – front, middle, and back office – from one system.

Salesforce has an open API architecture that integrates with other property and casualty insurance software. Salesforce is enabled with purpose-built solutions for processes from product modeling to policy and claims management. Harmonize data from multiple systems and gain insights for growth.

Contact centers face challenges with siloed systems, making CSRs navigate multiple platforms. Salesforce, an open platform, integrates with core policy and claims systems. AI capabilities like Agentforce enable CSRs to anticipate customer needs, keep policyholders informed, and reduce call volumes.

Property and casualty insurance software is a specialized solution that assists insurers in managing policies, claims, underwriting, and other property and casualty insurance coverage processes. Using insurtech, Salesforce enables insurers to increase employee productivity and deepen policyholder trust.

Property and casualty insurance software is crucial for insurers, optimizing policy management, claims processing, underwriting, and overall operational efficiency. It enhances accuracy, compliance, and customer satisfaction in the insurance industry.

Property and casualty insurance software streamlines policy administration, claims processing, and underwriting, enhancing efficiency, reducing errors, ensuring compliance, and improving overall operational effectiveness and customer satisfaction.

Select the ideal property and casualty insurance software by assessing your needs, considering scalability, integration capabilities, user-friendliness, and compliance features, and ensuring alignment with your business objectives and goals.