An effective clienteling app fills the role of the notebooks, paper files, and sticky notes businesses once relied on to keep track of data associated with their most valued customers, but it does so much more. New software advances are making clienteling better, cheaper, more effective, and more available than ever before. More importantly, superior clienteling gives retail store associates, retail store managers, marketers, and more the power to customize the customer journey to fit individual clients.
Mobility solutions provide instant access to all customer, product, and inventory information. Additionally, they improve task management and collaboration, customer insights, product insights, and the ability to transact, resulting in improved assisted selling and a better in-store experience. Cloud technology is making it possible for authorized users to trigger timely, unique, and meaningful messages, based on real-time customer behavior. Branded communication templates deliver relevant content on email, mobile, social, ads, and the web to drive in-store engagement.
Clienteling tools can take client relationships to a whole new level. Easy customer lookup gets the conversation off on the right foot, keeping sales representatives on top of client interests, and allowing them to step seamlessly back into the buying journey. Wish lists, online shopping carts, past purchases, outstanding orders, and rewards programs can all be accessed at the push of a button. Segmentation analysis capabilities provide insights into the best selling strategies per customer.
Retail employee mobile apps can also provide sales professionals with product insights. Product lookup presents easy access to detailed product information, including reviews, pricing, current promotions, available inventory, and even related products for recommendation. Predictive recommendations help sellers go above and beyond with their customers, with data-driven offers to drive increased upsell and cross-sell opportunities.