Data is the lifeblood of effective omni-channel strategies. As such, the best omni-channel retail platforms are the ones that are built on a clear understanding of data. Salesforce, the foremost pioneer of the CRM industry and the world’s most-trusted CRM solution, brings its advanced data-gathering and analytics tools to bear on retail-focused omni-channel solutions. Salesforce for Retail unifies the customer experience and gives business the power to create consistent messaging across every available channel.
With Salesforce retail solutions, retail stores can provide an immersive, unique experience personalized to each shopper. Customer intelligence, analytics, and internet-of-things tracking (such as through mobile devices and wearables) mean that you’ll know who your customers are, what they want, and how best to provide it to them — all in real time. Connected, coherent customer data leads to faster innovation and better conversion rates.
Personalized messaging across all channels gives retailers the chance to join shoppers on the customer journey. With a single view of their customers and their inventory, businesses can be there at every touchpoint, collecting relevant, reliable data across desktop, mobile, email, digital advertising, and more. Retailers can develop an accurate profile of individual clients. This makes it possible to provide a custom customer experience — the kind that shoppers will come back for, again and again.
Additionally, Commerce Cloud takes things a step or two further, by providing users with the ability to build and launch retail sites easily. Likewise, with an extensive library of prebuilt, certified integrations, you can deploy business logic across any and all channels. Commerce Cloud also lets you manage your sites across all currencies, languages, and available regions, taking things like cultures and customs automatically into account.
Order management solutions, combined with a flexible POS that accommodates all different types of transactions, help Salesforce users ensure that every order is completed with precision through real-time updating across the cloud. Customers can make purchases online or in-store, check inventory in other stores, return items in-store that were purchased online, ship in-store items home or have them transferred to other locations, and so on. Likewise, endless aisle solutions extend store inventory, so that customers won’t have to shop somewhere else just because a specific product isn’t in stock.
All of these features — coupled with the ease of integration, usability, flexibility, and cross-channel support that Salesforce is famous for — come together to create an omni-channel solution like no other.