When Southern New Hampshire University’s Innovation Lab established College for America (CfA), it sought to redesign the college education model with working learners in mind. CfA delivers an innovative solution to the most pressing problems of cost, access, and quality in higher education throughout the United States. Brian Peddle, Chief Technology Officer at CfA, was tasked with launching an Associate Degree program in a staggering 4 months. “We were allowed to do anything we needed to do to get this done. The only way I saw this coming to life was with Salesforce,” said Peddle. CfA adopted Salesforce as a fast, scalable solution to manage student data and launch the program. CfA embraced the Connected Campus concept from its inception, using Salesforce to connect recruiting, student success, marketing, and IT departments. The college also built its competency-based Learning Management System (LMS) on Salesforce App Cloud along with numerous backend business processes. “It’s all invisible to the student. To them, it’s just a user experience that we’ve customized,” explained Peddle.