NYX is a Trailblazer
NYX Cosmetics stands out in a sea of sameness.
NYX Cosmetics takes customer engagement to the next level.
User-generated content is NYX’s solution to a common problem.
Crowdsourced selfies help customers make product decisions.
“If you’re shopping online, you can’t try products on. We need to get as close to that as possible with user-generated content.”
NYX blazes a trail with unique digital experiences that attract and retain customers.
NYX’s bold approach pays off.
NYX was named #19 in the L2 Digital IQ Index of 106 beauty brands. The firm noted that NYX “continues to excel in shoppable UGC onsite with a filterable library based on a campaign hashtag.” NYX has been such a standout that parent company L’Oreal, with more than 20 beauty brands in its portfolio, cited the brand’s “very strong” growth in the first quarter of 2016.
Many retailers talk about being customer-centric, but NYX walks the talk. “We work with our customers as a way to differentiate us as an authority in the beauty space,” said Merlini. “We’re doing guided selling and all those things, but in a NYX way.”