Reitmans (Canada) Limited has been selling clothing for more than 80 years, with its retail roots stretching back to 1926 with a family-owned department store in Montreal. The company has since expanded significantly to include a number of other brands across more than 900 stores, including Smart Set, RW&CO., Penningtons, Addition Elle, and Thyme Maternity. Reitmans is now one of Canada’s largest publicly-owned retail companies, with more than 10,000 employees across the country.
To deliver a truly unified, 360-degree shopping experience to its customers, Reitmans needed a flexible, scalable, and reliable ecommerce platform. It was vital that the platform could support multiple brands, as well as peaks in customer demand throughout the year. With Commerce Cloud, Reitman’s was able to develop five major ecommerce sites in only 12 months. What’s more, the brand was able to integrate ecommerce with its back-office systems, and embrace new online features that enrich the customer experience.
Commerce Cloud has allowed Reitmans to unlock a new revenue stream without cannibalizing in-store sales. The company’s ecommerce sites help increase customer store visits and loyalty and provide a foundation for future innovation and growth.