Flipper is keen on the odd bit of tuna. Flipper is not keen on other cats that want to share it. There are lots of territorial felines like Flipper in the world. Thanks to Salesforce, SureFlap has now reached more than 500,000 of them. Dr Nick Hill, Founder of SureFlap, comments: “Salesforce touches so many parts of the business; it has been fundamental to our success.” In 2010 - the year that Salesforce was implemented – SureFlap’s turnover soared by 186 percent; it has continued to top 30 percent every year ever since. Flipper is the inspiration behind SureFlap’s Microchip Cat Flap, which physicist Hill developed to prevent intruder cats entering his home, keeping Flipper’s tuna rations safe, and eliminating the stress caused by the invasion in territory. The technology behind the product identifies a pet’s existing microchip, allowing only authorised pets access. By using Service Cloud to capture customer feedback, Hill and his engineering team have been able to continuously refine the product – and even confirm the need for a new ones: including the recently launched SureFeed Microchip Pet Feeder. “Service Cloud provides a central source of data that every department can tap into. This means we can better understand our products and customers – and their cats,” comments Hill.