As mentioned, Salesforce leads all categories with its comprehensive, cloud-based solution. And even though Salesforce offers basic service packages beginning at $5 per user per month, which include features like accounts and contact management, task and event tracking, Outlook sync, Salesforce app, content library, customizable reports, and Chatter — its company social network — small and very small businesses might feel compelled to shop around first. That might be the case when, for example, a business is unsure whether a CRM will really benefit them. Or maybe a business has reason to doubt that the service package will be implemented fully or whether the company will be given complete top-down support. Maybe they have a need to build a history working with a CRM to present a case study-type report to upper management in hopes of prompting a more decisive time and resource investment.
In any of those cases, starting with a CRM that offers a free version might seem like a good idea. Salesforce’s bargain basement $5 per month package might seem cheap to a large enterprise, but that price is tallied per user and billed annually, and should a small business decide that they need something else in a CRM solution, then that money goes to waste.
Up to this point in our Zoho review, we have seen that small businesses with limited budgets that are looking to streamline their customer relationship management and sales process might gain considerable value by integrating Zoho’s free CRM into their organization. We have also seen that businesses that are thinking bigger, or more long-term, with respect to future growth might want to opt for Salesforce right out of the gate.
Many in the industry find Salesforce to be at the very top of the CRM market. There are a number of reasons, but here are just a few that are often mentioned.
Perhaps most important of all, Salesforce really shines at being scalable. Many businesses turn to Salesforce right from the startup phase and then implement more and more of its advanced features as the business grows. This allows not only for an attractive ROI from the start, but also one that expands along with the organization.
There is a reason Salesforce is the #1 CRM. Unlike Zoho, it isn’t out only to save money; the platform is designed to make their customers money — and that’s a huge differentiator between the two products. After all, in the world of business software, free may be good, but profitable is even better.