Comparing Zoho Reviews to Salesforce

Zoho Reviews When Compared to Salesforce

Technology has brought not just innovation, but a complete evolution to how small businesses work in only a few short years. Security and cybersecurity systems, upgraded storage and processing power, and all kinds of premium software packages can now be purchased in service contracts in packages that are customized to match both small business needs and price points. Because small businesses no longer need the cash reserves to make massive investments in business infrastructure, it's now possible for them to maximize their efficiency while retaining the advantages of the agility that comes with smaller size. There is no question that small businesses should be taking advantage of these new possibilities. The only question is where to begin.

Start by Optimizing Customer Relationships

Customer relationship management (CRM) software is currently one of the booming business software markets. According to Gartner, the CRM software market was the fastest-growing software market in 2018, with an estimated growth rate of 16%.
There are solid reasons behind all that growth. Many would agree that CRMs dramatically increase revenues, improve customer satisfaction, and help close more deals. Salesforce, which arguably sets industry standards for CRMs, reports that CRMs help companies sell 26% more deals. So there’s really no question whether a company should invest in a CRM. The only question is which CRM solution is the right choice. The answer to that question is the same as the answer for most other business decisions: It depends.

Zoho, Salesforce, or Something Else: Which CRM Software Is Best?

As mentioned, Salesforce leads all categories with its comprehensive, cloud-based solution. And even though Salesforce offers basic service packages beginning at $5 per user per month, which include features like accounts and contact management, task and event tracking, Outlook sync, Salesforce app, content library, customizable reports, and Chatter — its company social network — small and very small businesses might feel compelled to shop around first. That might be the case when, for example, a business is unsure whether a CRM will really benefit them. Or maybe a business has reason to doubt that the service package will be implemented fully or whether the company will be given complete top-down support. Maybe they have a need to build a history working with a CRM to present a case study-type report to upper management in hopes of prompting a more decisive time and resource investment.

In any of those cases, starting with a CRM that offers a free version might seem like a good idea. Salesforce’s bargain basement $5 per month package might seem cheap to a large enterprise, but that price is tallied per user and billed annually, and should a small business decide that they need something else in a CRM solution, then that money goes to waste.

What Is Zoho?

Zoho is a company with an online suite of productivity tools, one of them being CRM software. Zoho calls itself “the operating system for business.”

Is Zoho a Good CRM?

Many a Zoho CRM review mentions that the software is easy to use or very affordable. Some Zoho reviews state that Zoho is “fantastic for the price” or say that “it is a good CRM software, but could be better.” A Zoho user review calls the software intuitive and says that using Zoho is simple for all employees. One Zoho review reported concerns over customer service, and another Zoho review claimed issues with data security. For companies looking to save money and get reasonable functionality, Zoho might be a good option. However, when it comes to robust functionality, Salesforce leads the pack. In the debate between Salesforce and Zoho, you get what you pay for. So while Salesforce may cost more, it also backs it up with capabilities and support.

Zoho Free Version

Often, sites will publish CRM buyer’s guides based on a number of different factors. Each entry in a guide might provide a basic synopsis of features and benefits for each CRM software, which is a great resource for anyone in the market. But the real centerpiece of a buyer’s guide is often a collection of comprehensive reviews of the CRMs that were rated best in any of a number of different categories. Some common categories include best CRM software for small business, best CRM software for very small business, best low-cost CRM, and best overall CRM. Zoho’s free version often wins awards for being one of the best low-cost CRM options.

Zoho Features and Benefits

Known as a poor man’s Salesforce, the free version of Zoho CRM has all the core functionalities a small business requires, including lead gathering, contact management, workflow automation, analytics, social collaboration, and tools to help turn leads into conversions. It is also a web-based platform that can be accessed by mobile device. The free version of Zoho allows for up to 10 users, a nice feature for small businesses. Other Zoho features often praised are third-party app integration and the 360-degree view, which displays all the critical information — from contacts and sales cycles to analytics — that businesses need to make decisions.

The Limitations and Disadvantages of Zoho

The fact that Zoho allows for up to 10 users in a free CRM is a boon to small businesses, but only to small businesses. In addition, it’s only an advantage to small businesses that aren’t looking to grow. That means Zoho’s free version occupies a pretty narrow market segment. It’s also less customizable than a premium CRM like Salesforce. For example, if a business wants to add custom reports or additional modules, which is a very realistic possibility for businesses of any size, it would need to upgrade to the package that costs $35 per user per month. Those prices are in the Salesforce ballpark. Zoho’s customization features have also received criticism. While there is a navigation at the top of the dashboard with a tab for each function, some users complain that performing simple tasks and navigating each section require too many steps.

Zoho CRM vs. Salesforce

Up to this point in our Zoho review, we have seen that small businesses with limited budgets that are looking to streamline their customer relationship management and sales process might gain considerable value by integrating Zoho’s free CRM into their organization. We have also seen that businesses that are thinking bigger, or more long-term, with respect to future growth might want to opt for Salesforce right out of the gate.

Many in the industry find Salesforce to be at the very top of the CRM market. There are a number of reasons, but here are just a few that are often mentioned.

Salesforce vs. Zoho: Why Salesforce?

The CRM Industry standard

Salesforce simply has the reputation for providing the best platform for improving customer relationships. Yes, it can cost more. However, Salesforce is known for setting the standard when it comes to ease of use, customizability, and innovation in the CRM space. Salesforce has been called the “cadillac of CRMs.”

Customizable to Business Needs

Salesforce offers access to AppExchange, which allows users to easily customize their CRM with thousands of applications built on, and for, the Customer 360 Platform.

No Growing Pains

Perhaps most important of all, Salesforce really shines at being scalable. Many businesses turn to Salesforce right from the startup phase and then implement more and more of its advanced features as the business grows. This allows not only for an attractive ROI from the start, but also one that expands along with the organization.

There is a reason Salesforce is the #1 CRM. Unlike Zoho, it isn’t out only to save money; the platform is designed to make their customers money — and that’s a huge differentiator between the two products. After all, in the world of business software, free may be good, but profitable is even better.

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