A website console for a restaurant with the home page displayed on the screen.

The guest relationship platform for restaurants.

Your best guests visit more, spend more, and bring others. Salesforce for Restaurants unifies POS, loyalty, and service data into one guest profile so Agentforce can personalize every offer, resolve every issue, and scale your franchise ops around the relationship that matters most.

See how restaurant brands build guest relationships with Salesforce.

Turn guest relationships into your most valuable growth asset.

Data 360 and MuleSoft unify your POS, loyalty, and service data into one guest profile. Headless360 deploys Agentforce across your existing app, kiosk, and drive-thru. No rip-and-replace required.

Unify guest identity across POS, loyalty, app, and service to build a single source of truth for every AI action. Build dynamic segments, activate personalized campaigns at scale, and surface insights that tell you who your best guests are and how to keep them.

A console outlining a host of data stream sources.

Deliver triggered, personalized campaigns at scale: geo-targeted offers, occasion-based messages, and app push notifications built on behavioral data. AI agents generate and optimize campaign content based on past performance, so your marketing works harder with less manual effort.

A dashboard outlining intent based purchase journey.

Go beyond punch cards. AI-powered loyalty drives incremental visits, not just discounts, by identifying at-risk members before they lapse and launching re-engagement journeys automatically. Now powering over 1 billion loyalty members globally across QSR, casual, and franchise brands.

A dashboard outlining all campaigns and overall member engagement.
A console outlining a host of data stream sources.
A dashboard outlining intent based purchase journey.
A dashboard outlining all campaigns and overall member engagement.

Give every guest the service experience that brings them back.

Guests with a missing item at 10pm should not wait until morning. Agentforce Guest Service Agents resolve order issues, complaints, and FAQs around the clock.

AI agents handle order modifications, WISMO, complaints, and menu FAQs across every channel: chat, SMS, voice, WhatsApp, and email. No human in the loop is required for routine requests. Every interaction is logged, timestamped, and auditable for your ops and compliance teams.

Service console with customer feedback on a meal.

Save service teams hours every week with AI built into their flow of work. Agents get full guest context before every interaction: order history, loyalty tier, and last complaint. AI handles routine requests so your team focuses on what only a human should own.

A console outlining a customer’s voice call with the summary.

One configuration handles chat, SMS, voice, WhatsApp, and email with no siloed tools. Every channel is connected. Every interaction is logged and timestamped. Every AI decision is auditable. That is the enterprise trust boundary your ops team needs and your guests expect.

A console outlining the voice call between a customer and customer support.
Service console with customer feedback on a meal.
A console outlining a customer’s voice call with the summary.
A console outlining the voice call between a customer and customer support.

Scale your franchise network without losing control at HQ.

Brands scaling fast cannot run on spreadsheets alone. Salesforce connects HQ and every operator with compliance tracking, onboarding, and performance analytics so every franchisee has what they need to grow.

Plan and attract new franchise owners engaging the right leads at the right time with Sales Cloud. Focus on the hottest franchise leads with automated lead scoring and lead pass from marketing. Reach out to prospects first. Get real-time updates when leads show interest.

Insights on customer engagement and EInstein scoring on the latest engagement.

Connect HQ and franchise operators in real time with operational updates, compliance alerts, new location launches, and GM performance briefings all in one place. No email threads. No spreadsheets. Every operator is aligned and informed from day one of onboarding.

Dashboard with modules outlining relocation information.

Give GMs, operators, and leadership real-time insights on traffic, sales, labor, and loyalty with no manual report pulls. Unified guest data connects POS, loyalty, marketing, and service into one profile so corporate and franchise teams can pivot and plan on the same truth.

A portal with metrics, such as media cost, revenue, weekly trend, and units sold per week.
Insights on customer engagement and EInstein scoring on the latest engagement.
Dashboard with modules outlining relocation information.
A portal with metrics, such as media cost, revenue, weekly trend, and units sold per week.

Salesforce for Restaurants FAQ

With Salesforce for Restaurants, every aspect of your restaurant business connects in one place: guest data, marketing, loyalty, AI-powered service, and franchise operations. Every team works from a single guest profile so your brand can act on what it knows about every guest.

With Salesforce for Restaurants, your guest data, loyalty program, service team, and franchise network all work from one platform. That means personalized marketing, faster service resolution, and smarter franchise ops all compounding toward stronger guest retention.

With Salesforce for Restaurants, you get more than a CRM. Your guest data, loyalty program, marketing, service, and franchise operations all connect in one platform so every team works from the same guest profile and every AI action is grounded in real data.

With Salesforce for Restaurants, AI agents handle guest service, loyalty personalization, and franchise ops, each grounded in your unified guest data. Agents resolve WISMO requests and complaints 24/7, trigger loyalty offers based on visit history, and surface operator insights automatically.

Look for a platform that unifies guest data, powers loyalty, scales franchise ops, and keeps your brand visible as AI-assisted ordering grows. Salesforce for Restaurants is built for all four - and when a guest asks an AI to order food, your brand shows up with your menu, loyalty, and checkout.