Get a digital copy of Customer 360: How Data + AI + Trust Change Everything
Free download
How Data Cloud Works Data Cloud Connectivity
An open, flexible ecosystem to activate all your data.
Bring all your data together to activate on Salesforce — no matter where it lives.
Activate your data lake
with Zero Copy
Zero-Copy Architecture lets you access your data where it already lives — without having to move or duplicate it. This reduces storage costs, minimizes risks, and allows you to take action faster. Whether your data is on-premises or in the cloud, you can leverage it in Salesforce Data Cloud instantly, breaking down silos while maintaining full control of your data.
Deliver a 360° Customer View Across Sales and Service
Respond faster, personalize every interaction, and drive deeper customer engagement resulting in better service and stronger sales performance.
Unlock Personalized Customer Engagement for Marketing
Deliver dynamic personalization for every customer with targeted segments and intelligent insights.
Unlock Unified Insights for Analytics
Process, analyze, and report on your unified customer info all in one place.
Unlock Seamless Data Sharing Across Teams
Allow IT teams to access data across multiple locations without needing to move it manually.
Work with any data format from anywhere.
Unstructured Data
ingest everythingMost businesses are sitting on a mountain of unstructured data— from emails and PDFs to audio and video files—that’s hard to analyze and even harder to activate. Salesforce Data Cloud transforms this chaotic data into actionable insights, giving you a clearer picture of your customers, operations, and business needs.
Documents & Notes
Customer Conversations
Knowledge Articles
Audio & Video
Structured Data
Activate data from any source. Use a wide range of flexible connectors to handle all your structured data across your enterprise.
Salesforce Data: Native Connectors
Connect data from your Salesforce applications with native connectors that can be easily ingested and automatically mapped to your unified data model
External Apps: Pre-built Connectors
Bring in data from your favorite apps using 200+ connectors, powered natively by Data Cloud or offered through MuleSoft's Anypoint Exchange
Web & Mobile Data
Capture and use valuable data from any website or mobile application.
Ingestion API
Push data from any external system into Data Cloud. Supports bulk or streaming uploads for large volumes of data
Drive customer success with actionable data.
Our agents now have a consolidated view of the information they need to respond to guests efficiently, accurately, and with better personalization.
165
million guest records unified
55%
increase in franchise resolved customer care cases
Services
Marketing
Reservations
Loyalty
Agentforce uses our unified data to automate routine tasks, freeing up our customer service specialists to handle more complex and last-minute travel needs to better serve our members.
50
million members profiles unified
100%
knowledge base articles ingested
Services
Reservations
Loyalty
By connecting all our data we can better understand customers' needs and then use automation to reach out to them in real-time with the information or products they most want.
3,330
hours saved through automation and self-service
206%
increase in email open rates
Sales
Service
Marketing
Web habits
Data is at the very center of taking care of the customer.
550k
service cases per month
Loyalty
Web habits
Ticketing
Call center
With Financial Services Cloud and Data Cloud, bankers can see a customer’s entire relationship with the bank and help them reach their financial wellness goals.
98%
decrease in call center hold times
13
days to process one years worth of loans
Digital banking
Loan Data
Web habits
Bank transaction
Get the most out of Data Cloud with our best practices.
Ready to take the next step with Data Cloud?
Use zero copy to act on your data without moving it.
Maximise your investments by virtualising data from data lakes and warehouses into Data Cloud. No copying necessary.