For insurers, attracting and retaining customers has always been the key to premium growth. Acquisition costs for non-life insurers in the Netherlands remain lower than in any other market around the world. Dutch insurers have become effective at attracting new customers via direct channels and comparison websites - but retaining them is another matter
Get personal and connect more deeply with your policyholders by going through this 5 step approach illustrated with examples from leading companies in The Netherlands.
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