Core Values shield surrounded by three circular photos: a man at a desk, students wearing VR headsets, and a group of green-shirted volunteers.

Our values guide every decision

Since day one, we have focused on doing well in business while also doing good in our communities. Our values help differentiate our culture and strengthen our relationships with all stakeholders. We believe business is the greatest platform for change and proudly invite others to join us in taking action for people and the planet.

Three smiling colleagues conversing near a green plant wall, accompanied by a gold and blue shield icon representing the core value of Trust.
Trust

In trust we trust

Trust is our #1 value. We build trust throughout our ecosystem by leading with ethics and the responsible design and development of our platform. We are dedicated to security, availability, transparency, deep listening, and delivering on our commitments.

A smiling woman wearing glasses and a blazer next to a gold star trophy icon representing the core value of Customer Success.
Customer Success

When our customers succeed, we succeed

Helping customers achieve success has been our focus from the start. We earn their trust to become a valued partner. And we guide them to help their own customers succeed in an ever-changing business environment, so everyone can find greater success, connection, and wellbeing.

Two colleagues reviewing a laptop screen together, accompanied by a launching rocket icon representing the core value of Innovation.
Innovation

Sparking change with innovation

Our products are easy-to-use, integrated, scalable, and deliver fast time to value. They enable our customers to build trusted relationships with their customers around the globe. We help solve some of the world’s biggest challenges by creating the connections that help businesses, people, communities, and our planet thrive.

A person wearing sunglasses holding a blue Salesforce cloud cutout, accompanied by a 3D heart icon representing the core value of Equality.
Equality

Equality for all

We are more powerful when we work together. That is why we are on a journey to create a more inclusive workplace and a more equal world for all of our stakeholders — employees, customers, partners, and society at-large. We have a great opportunity to ensure every human being benefits from products, experiences, and policies that foster our core value of equality. Together, we are committed to using our business as a platform for change and bringing everyone along in the agentic era.

A woman holding a small solar panel in front of a solar array, accompanied by a 3D globe icon representing the core value of Sustainability.
Sustainability

A more sustainable future

Salesforce has been on a sustainability journey for over a decade. From our operations to our technology solutions, we empower businesses and communities to accelerate their sustainability goals. We commit to a sustainable future by decarbonizing our operations, advancing the energy transition, embedding sustainability into how we design and deploy AI, and supporting nature restoration and conservation.