Data Strategy Blueprint Series: Account-Based Engagement

Data Strategy Blueprint Series: Data Quality & Integration

While Account-Based “Marketing” has become a full-fledged trend in the B2B world, we think “Engagement” is a more accurate description for how a company’s sales and marketing teams should interact with their customers. This e-book explores the important role that data plays in an Account-Based Engagement (ABE) strategy where sales and marketing are aligned and connected in their customer interactions.

You'll learn best practices for:

  • Evaluating advanced data to focus your efforts and select target accounts
  • Creating custom sales and marketing account approaches
  • Using data to personalize buyer experiences along the journey
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