How Leading Marketplaces Modernize Supplier Relationships and Unlock New Revenue Opportunities with Retail Media
Marketplaces face a dual challenge today. Supplier relationships are becoming more complex, driven by growing demands for data quality, transparency, and compliance. At the same time, Retail Media has emerged as one of the fastest-growing revenue drivers in commerce.
DOUGLAS Marketing Solutions, the retail media division of Europe's leading omnichannel destination for premium beauty, has tackled both at once — and in this webinar, shares firsthand what that journey actually looked like: the obstacles along the way, what made the difference, and the measurable business outcomes achieved.
Together with Salesforce and IBM iX, DOUGLAS Marketing Solutions shows how modern technology, a pragmatic implementation approach, and real-world project experience come together as a blueprint for sustainable marketplace growth.
What You'll Learn
1. The Project: How DOUGLAS Marketing Solutions Turned Retail Media Into a Growth Engine
Abhijeet Rao, Team Lead Retail Media Business Technology at DOUGLAS Marketing Solutions, gives you an honest look behind the scenes: How did DOUGLAS Marketing Solutions build out Supplier Relationship Management and Retail Media? Which obstacles came up along the way, which decisions proved decisive — and what business results are on the board today?
2. The Technology Behind It: Salesforce
Discover how Salesforce Supplier Relationship Management (SRM) centralizes supplier data, automates key procurement processes, and empowers teams with AI-powered agents through Agentforce. Alongside it, Salesforce Retail Media lets marketplaces monetize advertising inventory, manage campaigns efficiently, and unlock new revenue streams — all on a single, integrated platform. This combination forms the technological backbone of the DOUGLAS Marketing Solutions case.
3. The Path to Delivery: IBM iX
How do you move from strategy to a live solution without getting stuck in a lengthy transformation project? Anna Dubrovska, Director of Growth at IBM iX, introduces the IBM Salesforce Delivery Suite — the delivery model IBM iX used to implement Retail Media and SRM initiatives like DOUGLAS's quickly, generate measurable business value fast, and scale capabilities across the organization from there.
Who Should Attend?
- Decision-makers in Procurement, Category Management, and Marketplace Operations
- Digital Commerce and Marketplace Strategy leaders
- Teams looking to digitize supplier relationships and leverage Retail Media as a strategic growth engine
Referent:innen
Abhijeet Rao
Anna Dubrovska
